Muck Rack vs Substack

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Muck Rack or Substack better?

Neither clearly leads. Muck Rack starts at On request and Substack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Muck Rack or Substack?

Substack has a free tier; the other does not. Paid plans start at On request for Muck Rack and Free for Substack.

Does Muck Rack or Substack run on more platforms?

Muck Rack runs on Web, Browser-extension. Substack runs on Web, Mobile.

Can I use Substack for free?

Yes. Substack has a free tier, so you can try it without paying. Muck Rack starts at On request.

What is Muck Rack best used for?

Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Substack is typically brought in for.

What can Muck Rack do that Substack cannot?

Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Substack covers Newsletter publishing, Subscriber management, Paid subscriptions, Email analytics. Both handle Web support.