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Marketing · head to head

Moz vs Woopra

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: Moz covers Keyword Explorer, Woopra covers Real-time analytics.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Woopra actually diverge.

Attributes where Moz and Woopra differ
AttributeMozWoopra
Pricing modelPer month by usage limitsfreemium
Founded20042011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Woopra
  • Keyword researchnot Woopra
  • Link buildingnot Woopra
  • Local SEOnot Woopra
  • Competitive analysisnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Moz
  • Product and behavioural analytics with retention and funnel reportsnot Moz
  • Triggering downstream actions from customer behaviournot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is Moz or Woopra better?
Neither clearly leads. Moz starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Woopra?
Moz starts at Free and Woopra at Free.
Does Moz or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Woopra is typically brought in for.
What can Moz do that Woopra cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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