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SEO · head to head

Linkody vs Moz

Linkody logo

Linkody

SEO

Backlink monitoring tool for teams that only want link alerts, not a full SEO suite

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Linkody its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: Linkody covers Backlink alerts, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Linkody and Moz actually diverge.

Attributes where Linkody and Moz differ
AttributeLinkodyMoz
Starting priceOn requestFree
Pricing modelPer month by tracked domains and backlinksPer month by usage limits
Free tierNoYes
CategorySEOMarketing
FoundedUnknown2004

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Linkody

  • Backlink alerts
  • Link quality scoring
  • Competitor backlink tracking
  • Rank tracking
  • Campaign management
  • API access

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Linkody

  • A link builder who wants alerts on new and lost backlinks without paying for a full SEO suite's research modulesnot Moz
  • A PR or outreach team monitoring whether placed links stay live over timenot Moz
  • An SEO consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewherenot Moz
  • An agency needing white-label backlink reporting at the Agency tier without the cost of Ahrefs Enterprisenot Moz

Moz

  • SEO auditsnot Linkody
  • Keyword researchnot Linkody
  • Link buildingnot Linkody
  • Local SEOnot Linkody
  • Competitive analysisnot Linkody

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Linkody

  • Its own backlink index is smaller than Ahrefs or Semrush, so it is weaker for discovering new link prospects than for monitoring links it already knows about.
  • It has no keyword research, technical crawling or content tooling at all, so it never functions as a standalone SEO tool for a team that only buys one product.
  • Entry-tier domain and backlink allowances are modest, at 2 domains and 500 tracked backlinks, so a team with several client sites quickly needs to move up two or three tiers.
  • Rank tracking is bundled in from the Advanced tier but is a secondary feature rather than the deep, dedicated tracking a purpose-built tool like AccuRanker offers.
  • As a smaller, narrowly scoped vendor, roadmap pace and new feature development are slower than a well-funded full suite competing across every SEO category.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

Linkody

On request
  • Webmaster$14.9/month
    • 2 domains, 500 tracked backlinks
    • 30-day free trial
    • Backlink and lost-link alerts
  • Advanced$24.9/month
    • Higher domain and backlink allowance than Webmaster
    • Competitor tracking
    • Rank tracking included
  • Pro$49.9/month
    • Agency-level domain and backlink allowance
    • API access
    • Campaign management
  • Agency$99.9/month
    • Higher agency-tier allowance than Pro
    • White-label reporting

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose Linkody if

  • You need backlink alerts.
  • You also want link quality scoring.
Linkody review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Linkody or Moz better?
Neither clearly leads. Linkody starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Linkody or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Linkody and Free for Moz.
Does Linkody or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Linkody starts at On request.
What is Linkody best used for?
Linkody is most often used for a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules, a pr or outreach team monitoring whether placed links stay live over time, an seo consultant with clients on a budget who wants a cheap add-on tool alongside a primary research subscription elsewhere, an agency needing white-label backlink reporting at the agency tier without the cost of ahrefs enterprise. Of those, a link builder who wants alerts on new and lost backlinks without paying for a full seo suite's research modules and a pr or outreach team monitoring whether placed links stay live over time are not what Moz is typically brought in for.
What can Linkody do that Moz cannot?
Linkody covers Backlink alerts, Link quality scoring, Competitor backlink tracking, Rank tracking. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Linkody: Does Linkody find new backlink opportunities?

It monitors and alerts on backlinks a site already has or gains; it is not built as a link prospecting or outreach discovery tool.

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Linkody: Can it replace a full SEO suite like Ahrefs or Semrush?

No, it covers backlink monitoring and light rank tracking only; keyword research, site audits and content tools are not included.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Linkody: Is there a free trial?

Yes, the Webmaster tier includes a 30-day free trial.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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