Is Ahrefs or SpyFu better?

Neither clearly leads. Ahrefs starts at $29/month and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Ahrefs or SpyFu?

Ahrefs starts at $29/month and SpyFu at $29/month.

Does Ahrefs or SpyFu run on more platforms?

Ahrefs runs on Web. SpyFu runs on web, api.

What is Ahrefs best used for?

Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what SpyFu is typically brought in for.

What can Ahrefs do that SpyFu cannot?

Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Marketing · head to head

Ahrefs vs SpyFu

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From: $29/month
Rated: -

Full review Website

SpyFu

SEO & Website Optimization

Competitor keyword research tool for SEO and PPC campaigns

From: $29/month
Rated: -

Full review Website

The short version

Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
They diverge on capability: Ahrefs covers Site Explorer, SpyFu covers Competitor Keyword Research.

Where they differ

Only the attributes on which Ahrefs and SpyFu actually diverge.

Attributes where Ahrefs and SpyFu differ
Attribute	Ahrefs	SpyFu
Pricing model	Unknown	subscription
Platforms	Web	web, api
Category	Marketing	SEO & Website Optimization
Founded	2010	2005

Identical on both: starting price ($29/month), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Competitive analysis
Backlink checker
Keyword research

Only in SpyFu

Competitor Keyword Research
Ad History
Rank Tracking
Backlink Analysis
RivalFlow AI
Automated Reporting
API Access

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

SEO researchnot SpyFu
Competitor analysisnot SpyFu
Content planningnot SpyFu
Backlink analysisnot SpyFu
Rank trackingnot SpyFu

SpyFu

Researching a competitor's paid search strategynot Ahrefs
Finding organic keyword gapsnot Ahrefs
Tracking weekly keyword rank changesnot Ahrefs
Building white-label SEO/PPC reports for clientsnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
Enterprise at $1,499 a month requires an annual commitment
Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
The $29 Starter plan covers search and competitive research basics rather than the full toolset

SpyFu

Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
Additional user seats cost an extra $30 per user per month even on paid plans.
Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Ahrefs

$29/month

Starter$29/month
- Core keyword research
- Backlink analysis
- Competitor research
Lite$129/month
Standard$249/month
Advanced$449/month

SpyFu

$29/month

Basic$29/month
- 10k row search results and data exports
- 5,000 weekly tracked keyword rankings
- 10 automated reports
Pro + AI$89/month
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
Team/Agency$187/month
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)

Which should you pick?

Choose Ahrefs if

You need site explorer.
You also want keywords explorer.

Ahrefs review

Choose SpyFu if

You need competitor keyword research.
You work on web, api.
You also want ad history.

SpyFu review

Questions people ask

Is Ahrefs or SpyFu better?: Neither clearly leads. Ahrefs starts at $29/month and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or SpyFu?: Ahrefs starts at $29/month and SpyFu at $29/month.
Does Ahrefs or SpyFu run on more platforms?: Ahrefs runs on Web. SpyFu runs on web, api.
What is Ahrefs best used for?: Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what SpyFu is typically brought in for.
What can Ahrefs do that SpyFu cannot?: Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source

Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source

SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source

Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source

SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source

SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source

SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source

Ahrefs vs SpyFu

Ahrefs

SpyFu

The short version

Where they differ

What each one covers

Only in Ahrefs

Only in SpyFu

What people use each for

Ahrefs

SpyFu

Where each one falls short

Ahrefs

SpyFu

Pricing, plan by plan

Ahrefs

SpyFu

Which should you pick?

Choose Ahrefs if

Choose SpyFu if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Ahrefs

More on SpyFu

Keep looking

Other head to heads