Email Marketing · alternatives
Alternatives to Sailthru
22 email marketing tools sit alongside Sailthru in this directory. Below is what separates each from Sailthru on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 12
- Cheaper to start
- -
- Sailthru starts at
- On request
Why people look past Sailthru
Only what the record supports. Each point below is a figure on the Sailthru entry measured against the tools listed beside it.
There is no free tier
The record for Sailthru carries no free tier, so evaluating it means paying first. 12 of the 22 alternatives below can be used without paying.
There is only one tier
Sailthru publishes a single plan, Sailthru at On request. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The AI customer engagement platform global brands trust to create experiences that drive growth…
Priced and rated the same as Sailthru on the figures we hold. The difference, if there is one, is in the feature records.
The email and SMS marketing platform for ecommerce
- Can be used without paying; Sailthru cannot.
- Publishes an entry price of Free, where Sailthru does not.
- Sold on a freemium model rather than quote.
- 2 tiers to Sailthru's 1.
Customer engagement platform built for the modern marketer
- 3 tiers to Sailthru's 1.
Email marketing tool with a genuine free tier, priced by contact count once paid
- Can be used without paying; Sailthru cannot.
- Sold on a Per month by contact tier once on a paid plan model rather than quote.
- 3 tiers to Sailthru's 1.
Self-hosted newsletter and mailing list manager that ships as a single Go binary
- Can be used without paying; Sailthru cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to Sailthru's 1.
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
- Can be used without paying; Sailthru cannot.
- Publishes an entry price of €8/month, where Sailthru does not.
- Sold on a Per month by emails sent model rather than quote.
- 4 tiers to Sailthru's 1.
Every Sailthru alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Sailthru (this page) | On request | Quote | 1 | |
| IterableMore flexible cross-channel orchestration with a mainstream templating approach | On request | Quote | - | vs Sailthru |
| KlaviyoSimpler and cheaper for retail email and SMS without publisher-grade content personalisation | Free | Freemium | 2 | vs Sailthru |
| BrazeBetter where mobile app engagement rather than email content assembly is the priority | On request | Quote | 3 | vs Sailthru |
| Zoho Campaigns | Free | Per month by contact tier once on a paid plan | 3 | vs Sailthru |
| Listmonk | Free | Open source, no licence fee | 2 | vs Sailthru |
| Keila | Free, then €8/month | Per month by emails sent | 4 | vs Sailthru |
| Shortwave | Free, then $30/month | - | 4 | vs Sailthru |
| Resend | Free, then $20/month | Freemium | 3 | vs Sailthru |
| AWeber | Free, then $15/month | Freemium | 3 | vs Sailthru |
| Brevo | Free | Freemium | - | vs Sailthru |
| EmailOctopus | Free, then $9/month | Freemium | 2 | vs Sailthru |
| Flodesk | Free | Freemium | 4 | vs Sailthru |
| Loops | Free | Freemium | 1 | vs Sailthru |
| RD Station Marketing | Free, then $16/month | Subscription | 4 | vs Sailthru |
| Amazon SES | On request | Per 1,000 emails sent, tiered by volume, no campaign features included | 3 | vs Sailthru |
| Campaign Monitor | On request | Per month by contact tier and plan level | 4 | vs Sailthru |
| SAP Emarsys | On request | Quote | 1 | vs Sailthru |
| Attentive | On request | Quote | 1 | vs Sailthru |
| Ortto | On request | Quote | 1 | vs Sailthru |
| Sendy | $69/one-time | One-time purchase | 3 | vs Sailthru |
| Moosend | On request | Per month by contact count | 4 | vs Sailthru |
| Dotdigital | On request | Quote | 1 | vs Sailthru |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Sailthru badges page.
Cheaper ways to solve the same problem
What you would be giving up
Sailthru is most often brought in for a publisher sending a personalised daily newsletter assembled per reader from a content catalogue, a retailer that wants email and on-site recommendations driven by the same affinity model, high-cadence sending where per-recipient content assembly matters more than journey branching, teams that want churn and lifetime value scores available as native campaign conditions rather than imported fields. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Sailthru is broadly right and the question is cost, the Sailthru pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Email Marketing category lists everything the directory holds, and best email marketing tools ranks them.
Sailthru runs on web, rest api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Sailthru alternatives
- What are the main alternatives to Sailthru?
- 22 other email marketing tools are listed in this directory, led by Iterable, Klaviyo, Braze, Zoho Campaigns. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Sailthru?
- 12 of the alternatives listed here can be used without paying: Klaviyo, Zoho Campaigns, Listmonk, Keila, Shortwave.
- Why do people look for an alternative to Sailthru?
- On the figures on record, 2 things stand out: there is no free tier; there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Sailthru?
- Sailthru is most often brought in for a publisher sending a personalised daily newsletter assembled per reader from a content catalogue, a retailer that wants email and on-site recommendations driven by the same affinity model, high-cadence sending where per-recipient content assembly matters more than journey branching, teams that want churn and lifetime value scores available as native campaign conditions rather than imported fields. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Sailthru?
- None of the email marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Sailthru alternatives chosen?
- They are the tools filed in the same category, Email Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Sailthru against one of these directly?
- Every alternative below has a side-by-side page against Sailthru covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every email marketing tool?
- No. It covers what this directory holds in the Email Marketing category, 22 tools beside Sailthru. The category page lists the rest of the catalogue as it grows.