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Social Media · head to head

Metricool vs Tidal

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Tidal logo

Tidal

Music

High fidelity music streaming

From
$10.99/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Tidal tIDAL has no permanently free listening tier; after a 30-day trial a paid subscription is required
  • They diverge on capability: Metricool covers Content Planner, Tidal covers HiFi streaming.

Where they differ

Only the attributes on which Metricool and Tidal actually diverge.

Attributes where Metricool and Tidal differ
AttributeMetricoolTidal
Starting priceFree$10.99/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiWeb, Ios, Android, Desktop
CategorySocial MediaMusic
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Tidal

  • HiFi streaming
  • Master quality
  • Music videos
  • Exclusive content
  • High-end audio systems
  • Smart speakers
  • Download protection
  • Account security

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Tidal
  • Tracking competitor social performancenot Tidal
  • Automating client and team reportsnot Tidal
  • Managing paid social ad campaignsnot Tidal
  • Building a link-in-bio landing pagenot Tidal

Tidal

  • Streaming music in HiRes lossless up to 24-bit 192 kHz and Dolby Atmosnot Metricool
  • Offline listening to a personal librarynot Metricool
  • Casting lossless audio to supported hi-fi hardware over TIDAL Connectnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Tidal

  • TIDAL has no permanently free listening tier; after a 30-day trial a paid subscription is required
  • The subscription renews automatically on a monthly basis
  • Lossless quality on external hardware needs TIDAL Connect and a supported device
  • The iOS app requires iOS 17 or later

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Tidal

$10.99/month
  • HiFi$10.99/month
    • Lossless audio
    • Downloads
  • HiFi Plus$19.99/month
    • Master quality
    • Direct artist payouts

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Tidal if

  • You need hifi streaming.
  • You work on Web, Ios, Android, Desktop.
  • You also want master quality.
Tidal review

Questions people ask

Is Metricool or Tidal better?
Neither clearly leads. Metricool starts at Free and Tidal at $10.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Tidal?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $10.99/month for Tidal.
Does Metricool or Tidal run on more platforms?
Metricool runs on web, ios, android, api. Tidal runs on Web, Ios, Android, Desktop.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Tidal starts at $10.99/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Tidal is typically brought in for.
What can Metricool do that Tidal cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Tidal covers HiFi streaming, Master quality, Music videos, Exclusive content.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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