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Social Media · head to head

Metricool vs REAPER

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
REAPER logo

REAPER

Music

Full digital audio workstation with a 60 day evaluation and a USD 60 personal licence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; REAPER the USD 60 discounted licence requires that yearly gross revenue does not exceed USD 20,000, above which the commercial licence at USD 225 applies

Where they differ

Only the attributes on which Metricool and REAPER actually diverge.

Attributes where Metricool and REAPER differ
AttributeMetricoolREAPER
Pricing modelfreemiumone-time
Platformsweb, ios, android, apiWindows, macOS, Linux
CategorySocial MediaMusic

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in REAPER

Nothing recorded that Metricool does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot REAPER
  • Tracking competitor social performancenot REAPER
  • Automating client and team reportsnot REAPER
  • Managing paid social ad campaignsnot REAPER
  • Building a link-in-bio landing pagenot REAPER

REAPER

  • Music productionnot Metricool
  • Audio recordingnot Metricool
  • Audio editingnot Metricool
  • Post productionnot Metricool
  • Podcast editingnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

REAPER

  • The USD 60 discounted licence requires that yearly gross revenue does not exceed USD 20,000, above which the commercial licence at USD 225 applies
  • The commercial licence at USD 225 is nearly four times the discounted one for identical software, since the price is set by who is using it rather than by what it does
  • The evaluation lasts 60 days, after which continued use requires a purchased licence
  • Sold as a paid licence with no free tier beyond the evaluation period

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

REAPER

Free
  • Discounted License$60/one-time
    • For individuals using REAPER personally
    • For businesses with yearly gross revenue under 20000 USD
    • For educational and non-profit organizations
  • Commercial License$225/one-time
    • For commercial use by businesses exceeding revenue threshold
    • Includes free upgrades through REAPER version 8.99

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose REAPER if

  • You want to start without paying.
  • You work on Windows, macOS, Linux.
REAPER review

Questions people ask

Is Metricool or REAPER better?
Neither clearly leads. Metricool starts at Free and REAPER at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or REAPER?
Metricool starts at Free and REAPER at Free.
Does Metricool or REAPER run on more platforms?
Metricool runs on web, ios, android, api. REAPER runs on Windows, macOS, Linux.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what REAPER is typically brought in for.
What can Metricool do that REAPER cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
REAPER: How much does REAPER cost?

REAPER costs 60 USD for a discounted license (individuals, non-profits, organizations under 20000 USD annual revenue) or 225 USD for commercial use. All licenses include free updates through version 8.99.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
REAPER: Can I try REAPER before buying?

Yes, REAPER offers a 60-day full evaluation period with no artificial feature limitations, allowing you to test all capabilities before purchasing.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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