Is Google Forms or Medallia better?

Neither clearly leads. Google Forms starts at Free and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Google Forms or Medallia?

Google Forms has a free tier; the other does not. Paid plans start at Free for Google Forms and On request for Medallia.

Does Google Forms or Medallia run on more platforms?

Both run on Web, iOS, Android, so platform support will not decide this one for you.

Can I use Google Forms for free?

Yes. Google Forms has a free tier, so you can try it without paying. Medallia starts at On request.

What is Google Forms best used for?

Google Forms is most often used for schools and universities running quizzes and collecting coursework where workspace is already the standard, internal data collection that must land in a google sheet for onward analysis without any export step, organisations that want a form tool with zero incremental cost and no procurement conversation, simple public surveys where no respondent sign-in is required and no file uploads are involved. Of those, schools and universities running quizzes and collecting coursework where workspace is already the standard and internal data collection that must land in a google sheet for onward analysis without any export step are not what Medallia is typically brought in for.

What can Google Forms do that Medallia cannot?

Google Forms covers Bundled with every Workspace edition, Linked Sheets responses, Per-unit external sharing controls, Auto-close. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Surveys · head to head

Google Forms vs Medallia

Google Forms

Surveys

Survey tool bundled with Google Workspace that cannot be disabled separately from Drive and Docs

From: Free
Rated: -

Full review Website

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From: On request
Rated: -

Full review Website

The short version

Only Google Forms has a free tier, so it costs nothing to try first.
Each has a real cost: Google Forms forms has no service toggle of its own and is governed by the Drive and Docs service, so an administrator cannot disable it for an organisational unit without also disabling Docs, Sheets, Slides and Drive for those same users.; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
They diverge on capability: Google Forms covers Bundled with every Workspace edition, Medallia covers Multi-channel feedback capture.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Google Forms and Medallia actually diverge.

Attributes where Google Forms and Medallia differ
Attribute	Google Forms	Medallia
Starting price	Free	On request
Pricing model	Included with Google Workspace, not sold separately	quote
Free tier	Yes	No

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Forms

Bundled with every Workspace edition
Linked Sheets responses
Per-unit external sharing controls
Auto-close
Gemini assistance
Locked mode quizzes

Only in Medallia

Multi-channel feedback capture
AI text and sentiment analysis
Role-based reporting
Contact centre analytics
Experience orchestration
Market research tools

What people use each for

The jobs each tool is most often brought in to do.

Google Forms

Schools and universities running quizzes and collecting coursework where Workspace is already the standardnot Medallia
Internal data collection that must land in a Google Sheet for onward analysis without any export stepnot Medallia
Organisations that want a form tool with zero incremental cost and no procurement conversationnot Medallia
Simple public surveys where no respondent sign-in is required and no file uploads are involvednot Medallia

Medallia

A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Google Forms
An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Google Forms
A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Google Forms
A company running employee and customer experience programmes and wanting one vendor across bothnot Google Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Forms

Forms has no service toggle of its own and is governed by the Drive and Docs service, so an administrator cannot disable it for an organisational unit without also disabling Docs, Sheets, Slides and Drive for those same users.
Data Regions covers Forms only for data at rest and not during processing, Business Starter gets no data regions at all, and Forms is excluded from client-side encryption and unmentioned in Assured Controls, so the residency guarantees are weaker than for Gmail or Drive.
Google Vault has no Forms-specific retention rule, hold or export, reaching forms only as Drive files, which means survey responses are reliably retainable only when they are routed to a linked Google Sheet.
Adding a file upload question requires every respondent to sign in to a Google account, which destroys anonymity and excludes anyone without one, and uploaded files consume the form owner personal Drive quota rather than an organisational pool.
File uploads are disabled when a form lives in a shared drive, so the ownership pattern that survives a staff departure and the upload feature are mutually exclusive, and a deleted owner Drive files are recoverable for only twenty days.

Medallia

There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Pricing, plan by plan

Google Forms

Free

Personal Google accountFree
- Free with any personal Google account
- 300 pieces of content per form, counting questions, descriptions, images and videos
- 75 sections per form
Google Workspace Business Starter$undefined/year
- Included in the subscription price, not sold separately
- No data regions coverage at all at this tier
- Forms governed by the Drive and Docs service toggle
Business Standard, Business Plus, Frontline Standard, Education Standard, Enterprise Essentials$undefined/year
- Included in the subscription price, not sold separately
- Fundamental data regions, one organisation-wide at-rest policy
- Forms covered at rest only, not during processing
Frontline Plus, Enterprise Plus, or the Data Regions add-on$undefined/year
- Included in the subscription price, not sold separately
- Enterprise data regions with per-unit and per-group policies
- Forms still excluded from client-side encryption and unnamed in Assured Controls

Medallia

On request

Medallia Experience Cloud$undefined/year
- No published pricing, sold as a multi-year enterprise contract
- Pricing depends on modules (CX, EX, contact centre, market research)
- Implementation and integration typically charged separately

Which should you pick?

Choose Google Forms if

You need bundled with every workspace edition.
You want to start without paying.
You work on Web, iOS, Android.
You also want linked sheets responses.

Google Forms review

Choose Medallia if

You need multi-channel feedback capture.
You work on Web, iOS, Android.
You also want ai text and sentiment analysis.

Medallia review

Questions people ask

Is Google Forms or Medallia better?: Neither clearly leads. Google Forms starts at Free and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Forms or Medallia?: Google Forms has a free tier; the other does not. Paid plans start at Free for Google Forms and On request for Medallia.
Does Google Forms or Medallia run on more platforms?: Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Google Forms for free?: Yes. Google Forms has a free tier, so you can try it without paying. Medallia starts at On request.
What is Google Forms best used for?: Google Forms is most often used for schools and universities running quizzes and collecting coursework where workspace is already the standard, internal data collection that must land in a google sheet for onward analysis without any export step, organisations that want a form tool with zero incremental cost and no procurement conversation, simple public surveys where no respondent sign-in is required and no file uploads are involved. Of those, schools and universities running quizzes and collecting coursework where workspace is already the standard and internal data collection that must land in a google sheet for onward analysis without any export step are not what Medallia is typically brought in for.
What can Google Forms do that Medallia cannot?: Google Forms covers Bundled with every Workspace edition, Linked Sheets responses, Per-unit external sharing controls, Auto-close. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Answered from the vendors’ own pages

Google Forms: Can I buy Google Forms separately?

No. It is bundled with Drive and the Docs editors in every Workspace edition and is free with a personal Google account. There is no standalone SKU.

Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Google Forms: How many responses can one form take?

Google publishes no limit. The practical ceiling is the linked Google Sheet at ten million cells. The documented 300 figure is pieces of content per form, not questions and not responses.

Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Google Forms: Can I turn Forms off but keep Drive?

No. Forms is controlled by the Drive and Docs service toggle. You can restrict external sharing of forms per organisational unit, but you cannot disable Forms alone.

Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

Google Forms: Are responses covered by Vault?

Only as Drive files. There is no Forms-specific hold or export, so route responses to a linked Sheet if they need to be retained or produced in discovery.

Google Forms vs Medallia

Google Forms

Medallia

The short version

Where they differ

What each one covers

Only in Google Forms

Only in Medallia

What people use each for

Google Forms

Medallia

Where each one falls short

Google Forms

Medallia

Pricing, plan by plan

Google Forms

Medallia

Which should you pick?

Choose Google Forms if

Choose Medallia if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Google Forms

More on Medallia

Keep looking

Other head to heads