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Marketing · head to head

Matomo vs Tally

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Free plan
Yes
Full reviewWebsite
Tally logo

Tally

Surveys

Form builder with unlimited forms and responses on the free plan, edited like a text document

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • They diverge on capability: Matomo covers Web analytics, Tally covers Document-style editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Tally actually diverge.

Attributes where Matomo and Tally differ
AttributeMatomoTally
Pricing modelfreemiumFree tier, paid for branding and team features
PlatformsWeb, On-premiseWeb
CategoryMarketingSurveys
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Tally

  • Document-style editor
  • Unlimited free responses
  • Conditional logic and calculations
  • Payment collection
  • Notion and Airtable sync
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Tally
  • Self hosting analytics so visitor data stays on owned infrastructurenot Tally

Tally

  • A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot Matomo
  • A small team that wants form submissions landing directly in Notion or Airtablenot Matomo
  • A charity or community group running a public consultation with no software budgetnot Matomo
  • A quick internal request or intake form that needs to exist within the hournot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Tally

  • Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • There is no offline data collection, which rules it out for field research or events without reliable connectivity.
  • The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
  • Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
  • Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Tally

Free
  • FreeFree
    • Unlimited forms, questions and responses
    • Conditional logic, calculations and file uploads
    • Integrations including Notion, Google Sheets and webhooks
  • Tally Pro$29/month
    • Remove Tally branding
    • Custom domains and form redirects
    • Team workspaces and collaboration

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Tally if

  • You need document-style editor.
  • You want to start without paying.
  • You also want unlimited free responses.
Tally review

Questions people ask

Is Matomo or Tally better?
Neither clearly leads. Matomo starts at Free and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Tally?
Matomo starts at Free and Tally at Free.
Does Matomo or Tally run on more platforms?
Matomo runs on Web, On-premise. Tally runs on Web.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Tally is typically brought in for.
What can Matomo do that Tally cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Tally: Is the free plan really unlimited?

Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Tally: Is Tally suitable for research surveys?

Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Tally: Is it GDPR compliant?

Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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