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Marketing · head to head

Matomo vs SurveyLegend

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Free plan
Yes
Full reviewWebsite
SurveyLegend logo

SurveyLegend

Surveys

Swedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; SurveyLegend every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • They diverge on capability: Matomo covers Web analytics, SurveyLegend covers Per survey response limits.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Matomo and SurveyLegend actually diverge.

Attributes where Matomo and SurveyLegend differ
AttributeMatomoSurveyLegend
Pricing modelfreemiumPer month by responses per survey
PlatformsWeb, On-premiseWeb, iOS, Android
CategoryMarketingSurveys
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in SurveyLegend

  • Per survey response limits
  • Frankfurt hosting on every plan
  • Image-led question types
  • Live analytics
  • Conditional logic flows
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot SurveyLegend
  • Self hosting analytics so visitor data stays on owned infrastructurenot SurveyLegend

SurveyLegend

  • A European organisation that needs survey responses to stay in the EU without paying for an enterprise tier to get itnot Matomo
  • Occasional research where a few surveys each collect a large number of responses, which suits a per-survey quota better than a monthly onenot Matomo
  • Consumer-facing surveys where picture choice and visual scales lift completion rates on phonesnot Matomo
  • Small teams that want a fixed low monthly cost rather than usage-based billingnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

SurveyLegend

  • Every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • The free Starter plan cannot export data at all, only preview it in the live analytics, which makes it a demonstration rather than a usable plan and means any real project starts as a paid one.
  • The vendor claims neither SOC 2 nor ISO 27001 nor any third-party audit, and its GDPR page does not disclose hosting location, subprocessors or transfer mechanisms, so an enterprise security review will stall regardless of how good the residency story is.
  • The integration list runs to roughly four connectors with no native Zapier, Make, Slack, Teams, HubSpot or Airtable support, so anything beyond Google Sheets or Mailchimp has to be built against the API, which itself is unavailable below the Business tier.
  • No seat, collaborator or team permission model is documented anywhere in the pricing, features or user guide, so an organisation that needs several people to share and administer surveys has no described way to do it.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

SurveyLegend

Free
  • StarterFree
    • Free forever
    • 3 surveys, 1,000 responses per survey
    • No data export at all
  • Pro$15/month
    • 170 USD per year billed annually, 19 USD if billed monthly
    • 20 surveys, 5,000 responses per survey
    • Export capped at 1,000 responses per survey
  • Business$25/month
    • 300 USD per year billed annually, 39 USD if billed monthly
    • Unlimited surveys, 20,000 responses per survey
    • Export capped at 10,000 responses per survey
  • Legendary$65/month
    • 780 USD per year billed annually, 89 USD if billed monthly
    • Unlimited surveys, 100,000 responses per survey
    • Unlimited data export

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose SurveyLegend if

  • You need per survey response limits.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want frankfurt hosting on every plan.
SurveyLegend review

Questions people ask

Is Matomo or SurveyLegend better?
Neither clearly leads. Matomo starts at Free and SurveyLegend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or SurveyLegend?
Matomo starts at Free and SurveyLegend at Free.
Does Matomo or SurveyLegend run on more platforms?
Matomo runs on Web, On-premise. SurveyLegend runs on Web, iOS, Android.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what SurveyLegend is typically brought in for.
What can Matomo do that SurveyLegend cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. SurveyLegend covers Per survey response limits, Frankfurt hosting on every plan, Image-led question types, Live analytics.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
SurveyLegend: Where is my data stored?

In Frankfurt, Germany, on DigitalOcean, on every plan including the free one, with backups also held in Frankfurt. There is no United States transfer and no residency upgrade to buy.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
SurveyLegend: What is the catch with the free plan?

You cannot export your data. You can build three surveys, collect a thousand responses each and view the analytics, but getting the raw responses out requires a paid plan.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
SurveyLegend: Why does Pro cost 170 USD a year when the page shows 15 USD a month?

The published annual total is 170 USD, which is ten dollars below twelve times the stated monthly-equivalent rate. Both figures are printed on the vendor pricing page.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
SurveyLegend: Is it suitable for an enterprise rollout?

Probably not. There is no SOC 2 or ISO 27001 certification, no documented team or permission model, and support is by email with phone access only on the top tier.

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