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Surveys · head to head

Device Magic vs Matomo

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite
Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Device Magic covers Fully offline capture, Matomo covers Web analytics.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Matomo actually diverge.

Attributes where Device Magic and Matomo differ
AttributeDevice MagicMatomo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsiOS, Android, WebWeb, On-premise
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Matomo
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Matomo
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Matomo
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Device Magic
  • Self hosting analytics so visitor data stays on owned infrastructurenot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Device Magic or Matomo better?
Neither clearly leads. Device Magic starts at On request and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Matomo?
Matomo has a free tier; the other does not. Paid plans start at On request for Device Magic and Free for Matomo.
Does Device Magic or Matomo run on more platforms?
Device Magic runs on iOS, Android, Web. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Device Magic starts at On request.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Matomo is typically brought in for.
What can Device Magic do that Matomo cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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