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Marketing · head to head

Matomo vs OWASP ZAP

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
OWASP ZAP logo

OWASP ZAP

Cybersecurity

Free, open-source web application scanner and intercepting proxy, now governed by the Software Security Project.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; OWASP ZAP authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • They diverge on capability: Matomo covers Web analytics, OWASP ZAP covers Intercepting proxy.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and OWASP ZAP actually diverge.

Attributes where Matomo and OWASP ZAP differ
AttributeMatomoOWASP ZAP
Pricing modelfreemiumfree
PlatformsWeb, On-premiseDesktop, Cli, Api
CategoryMarketingCybersecurity
Founded20072001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in OWASP ZAP

  • Intercepting proxy
  • Passive scanner
  • Active scanner
  • AJAX spider
  • Automation Framework
  • Headless daemon and REST API
  • Docker images
  • Add-on marketplace

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot OWASP ZAP
  • Self hosting analytics so visitor data stays on owned infrastructurenot OWASP ZAP

OWASP ZAP

  • Adding a baseline security scan to every application's pipeline where per-target commercial licensing would limit coverage to a handfulnot Matomo
  • Manual penetration testing that needs an intercepting proxy, request replay and fuzzing without a paid licence per testernot Matomo
  • Teaching developers what an attack against their own endpoint looks like, using a tool they can install themselvesnot Matomo
  • Pre-release regression scanning of an internal application that would never justify a commercial DAST subscriptionnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

OWASP ZAP

  • Authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • There is no support contract in the product, so when a scan breaks the day before a release the escalation path is a GitHub issue and a community chat, which is not an answer that satisfies a delivery manager or an auditor who wants a named responsible party.
  • Active scanning sends genuine attack traffic, so it can create records, trigger emails, exhaust rate limits or destabilise a fragile environment, and pointing it at production without prior agreement produces an incident rather than a test result.
  • Output needs triage: passive rules generate large volumes of low-severity informational findings about headers and cookie flags that bury the few results that matter, and a team without someone tuning the rule set stops reading the report within a few sprints.
  • As a dynamic scanner it can only test what it can reach, so authorisation flaws between accounts, business logic abuse and anything behind an undiscovered endpoint go unreported, and a passing ZAP scan is evidence of nothing more than the absence of the classes of bug it looks for.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

OWASP ZAP

Free
  • Free & Open SourceFree
    • Full functionality
    • Active & passive scanning
    • Spider

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose OWASP ZAP if

  • You need intercepting proxy.
  • You want to start without paying.
  • You work on Desktop, Cli, Api.
  • You also want passive scanner.
OWASP ZAP review

Questions people ask

Is Matomo or OWASP ZAP better?
Neither clearly leads. Matomo starts at Free and OWASP ZAP at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or OWASP ZAP?
Matomo starts at Free and OWASP ZAP at Free.
Does Matomo or OWASP ZAP run on more platforms?
Matomo runs on Web, On-premise. OWASP ZAP runs on Desktop, Cli, Api.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what OWASP ZAP is typically brought in for.
What can Matomo do that OWASP ZAP cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. OWASP ZAP covers Intercepting proxy, Passive scanner, Active scanner, AJAX spider.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
OWASP ZAP: Is it still called OWASP ZAP?

The project left OWASP in August 2024 and is now governed by the Software Security Project, with core development sponsored by Checkmarx. The tool is now just ZAP, though most existing documentation, courses and search results still use the OWASP name.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
OWASP ZAP: Is it free for commercial use?

Yes. It is Apache 2.0 licensed, with no per-application, per-scan or per-user cost, and it can be used and modified commercially without a licence agreement.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
OWASP ZAP: Can it replace a penetration test?

No. It automates checks for known vulnerability classes against endpoints it can reach. It does not reason about business logic, chain findings into an attack, or test authorisation between accounts, which is most of what a tester actually does.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
OWASP ZAP: Does it run in CI?

Yes, through the official Docker images and the Automation Framework, which defines scan jobs in YAML so configuration lives in the repository. A baseline passive scan is the usual starting point because it is fast and non-intrusive.

OWASP ZAP: How does it compare to Burp Suite?

Burp Suite Professional is the more polished manual testing tool and has a stronger scanner and extension ecosystem, but it is licensed per tester and Burp Suite Enterprise per target. ZAP is the better fit where cost per target is the binding constraint; many teams use both.

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