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Marketing · head to head

Countly vs OWASP ZAP

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
OWASP ZAP logo

OWASP ZAP

Cybersecurity

Free, open-source web application scanner and intercepting proxy, now governed by the Software Security Project.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; OWASP ZAP authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • They diverge on capability: Countly covers Event tracking, OWASP ZAP covers Intercepting proxy.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and OWASP ZAP actually diverge.

Attributes where Countly and OWASP ZAP differ
AttributeCountlyOWASP ZAP
Pricing modelsubscriptionfree
PlatformsWeb, Mobile, ApiDesktop, Cli, Api
CategoryMarketingCybersecurity
Founded20122001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in OWASP ZAP

  • Intercepting proxy
  • Passive scanner
  • Active scanner
  • AJAX spider
  • Automation Framework
  • Headless daemon and REST API
  • Docker images
  • Add-on marketplace

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot OWASP ZAP
  • Self hosting analytics where data cannot leave the organisationnot OWASP ZAP

OWASP ZAP

  • Adding a baseline security scan to every application's pipeline where per-target commercial licensing would limit coverage to a handfulnot Countly
  • Manual penetration testing that needs an intercepting proxy, request replay and fuzzing without a paid licence per testernot Countly
  • Teaching developers what an attack against their own endpoint looks like, using a tool they can install themselvesnot Countly
  • Pre-release regression scanning of an internal application that would never justify a commercial DAST subscriptionnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

OWASP ZAP

  • Authenticated scanning of modern single-page applications is the hard part and ZAP makes you build it by hand: session handling, token refresh and login scripts are configured per application, and a misconfigured session means the scanner logs itself out and reports a clean result for pages it never reached.
  • There is no support contract in the product, so when a scan breaks the day before a release the escalation path is a GitHub issue and a community chat, which is not an answer that satisfies a delivery manager or an auditor who wants a named responsible party.
  • Active scanning sends genuine attack traffic, so it can create records, trigger emails, exhaust rate limits or destabilise a fragile environment, and pointing it at production without prior agreement produces an incident rather than a test result.
  • Output needs triage: passive rules generate large volumes of low-severity informational findings about headers and cookie flags that bury the few results that matter, and a team without someone tuning the rule set stops reading the report within a few sprints.
  • As a dynamic scanner it can only test what it can reach, so authorisation flaws between accounts, business logic abuse and anything behind an undiscovered endpoint go unreported, and a passing ZAP scan is evidence of nothing more than the absence of the classes of bug it looks for.

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

OWASP ZAP

Free
  • Free & Open SourceFree
    • Full functionality
    • Active & passive scanning
    • Spider

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose OWASP ZAP if

  • You need intercepting proxy.
  • You want to start without paying.
  • You work on Desktop, Cli, Api.
  • You also want passive scanner.
OWASP ZAP review

Questions people ask

Is Countly or OWASP ZAP better?
Neither clearly leads. Countly starts at Free and OWASP ZAP at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or OWASP ZAP?
Countly starts at Free and OWASP ZAP at Free.
Does Countly or OWASP ZAP run on more platforms?
Countly runs on Web, Mobile, Api. OWASP ZAP runs on Desktop, Cli, Api.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what OWASP ZAP is typically brought in for.
What can Countly do that OWASP ZAP cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. OWASP ZAP covers Intercepting proxy, Passive scanner, Active scanner, AJAX spider.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
OWASP ZAP: Is it still called OWASP ZAP?

The project left OWASP in August 2024 and is now governed by the Software Security Project, with core development sponsored by Checkmarx. The tool is now just ZAP, though most existing documentation, courses and search results still use the OWASP name.

Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
OWASP ZAP: Is it free for commercial use?

Yes. It is Apache 2.0 licensed, with no per-application, per-scan or per-user cost, and it can be used and modified commercially without a licence agreement.

Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
OWASP ZAP: Can it replace a penetration test?

No. It automates checks for known vulnerability classes against endpoints it can reach. It does not reason about business logic, chain findings into an attack, or test authorisation between accounts, which is most of what a tester actually does.

OWASP ZAP: Does it run in CI?

Yes, through the official Docker images and the Automation Framework, which defines scan jobs in YAML so configuration lives in the repository. A baseline passive scan is the usual starting point because it is fast and non-intrusive.

OWASP ZAP: How does it compare to Burp Suite?

Burp Suite Professional is the more polished manual testing tool and has a stronger scanner and extension ecosystem, but it is licensed per tester and Burp Suite Enterprise per target. ZAP is the better fit where cost per target is the binding constraint; many teams use both.

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