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Marketing · head to head

Matomo vs Trivy

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Trivy logo

Trivy

Cybersecurity

Open-source vulnerability and misconfiguration scanner

From
Free
Rated
-

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Trivy reports what public advisory databases know, so coverage varies by ecosystem and unfixed CVEs create noise
  • They diverge on capability: Matomo covers Web analytics, Trivy covers Multi-target scanning.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Trivy actually diverge.

Attributes where Matomo and Trivy differ
AttributeMatomoTrivy
Pricing modelfreemiumOpen source, no licence fee
PlatformsWeb, On-premiseLinux, macOS, Windows, Docker, Kubernetes
CategoryMarketingCybersecurity
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Trivy

  • Multi-target scanning
  • Vulnerability detection
  • Misconfiguration checks
  • Secret detection

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Trivy
  • Self hosting analytics so visitor data stays on owned infrastructurenot Trivy

Trivy

  • Failing a pull request when a container image introduces a known CVEnot Matomo
  • Scanning Terraform and Kubernetes manifests for misconfiguration before applynot Matomo
  • Catching committed secrets as part of an existing CI stepnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Trivy

  • Reports what public advisory databases know, so coverage varies by ecosystem and unfixed CVEs create noise
  • No built-in triage or exception workflow, so suppressing accepted risk is managed in config files
  • Findings are point-in-time from CI, with no continuous runtime monitoring unless you add the commercial platform

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Trivy

Free
  • TrivyFree
    • Full scanner
    • Unlimited scans
    • Community support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.

Choose Trivy if

  • You need multi-target scanning.
  • You want to start without paying.
  • You work on Linux, macOS, Windows, Docker, Kubernetes.
  • You also want vulnerability detection.

Questions people ask

Is Matomo or Trivy better?
Neither clearly leads. Matomo starts at Free and Trivy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Trivy?
Matomo starts at Free and Trivy at Free.
Does Matomo or Trivy run on more platforms?
Matomo runs on Web, On-premise. Trivy runs on Linux, macOS, Windows, Docker, Kubernetes.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Trivy is typically brought in for.
What can Matomo do that Trivy cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Trivy covers Multi-target scanning, Vulnerability detection, Misconfiguration checks, Secret detection.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Trivy: Is Trivy free?

Yes, open source from Aqua Security with no licence fee. Aqua sells a commercial platform around it.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Trivy: What can Trivy scan?

Container images, filesystems, Git repositories, Kubernetes clusters and infrastructure-as-code, for vulnerabilities, misconfigurations, secrets and licences.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Trivy: Does Trivy need a server?

No. It is a single binary, which is a large part of why it became a default in CI.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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