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Mailgun vs Metricool

Mailgun logo

Mailgun

Software

Email delivery built for developers

From
On request
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailgun free plan caps at 100 emails per day; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.

Where they differ

Only the attributes on which Mailgun and Metricool actually diverge.

Attributes where Mailgun and Metricool differ
AttributeMailgunMetricool
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes
PlatformsWebweb, ios, android, api

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailgun

Nothing recorded that Metricool does not also cover.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

No use cases recorded yet. See the Mailgun review.

Metricool

  • Scheduling posts across multiple social networksnot Mailgun
  • Tracking competitor social performancenot Mailgun
  • Automating client and team reportsnot Mailgun
  • Managing paid social ad campaignsnot Mailgun
  • Building a link-in-bio landing pagenot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

  • Free plan caps at 100 emails per day
  • Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
  • Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Mailgun

On request

No published plan breakdown. See the Mailgun review.

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Mailgun if

Nothing in the data separates Mailgun from Metricool on the points above - pick on price and on how each one feels to use.

Mailgun review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Mailgun or Metricool better?
Neither clearly leads. Mailgun starts at On request and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or Metricool?
Metricool has a free tier; the other does not. Paid plans start at On request for Mailgun and Free for Metricool.
Does Mailgun or Metricool run on more platforms?
Mailgun runs on Web. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Mailgun starts at On request.
What can Mailgun do that Metricool cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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