Softwr

Marketing · head to head

Leadpages vs Mailgun

Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features; Mailgun free tier limited to 100 emails per day, restricting high-volume use cases
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Leadpages and Mailgun actually diverge.

Attributes where Leadpages and Mailgun differ
AttributeLeadpagesMailgun
PlatformsWeb, Mobile, APIWeb

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot Mailgun
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot Mailgun
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot Mailgun
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot Mailgun
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot Mailgun

Mailgun

  • Transactional email delivery and SMTP relaynot Leadpages
  • Email marketing at scale for developers and enterprisesnot Leadpages

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Pricing, plan by plan

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

Which should you pick?

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Choose Mailgun if

  • You want to start without paying.
Mailgun review

Questions people ask

Is Leadpages or Mailgun better?
Neither clearly leads. Leadpages starts at Free and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Leadpages or Mailgun?
Leadpages starts at Free and Mailgun at Free.
Does Leadpages or Mailgun run on more platforms?
Leadpages runs on Web, Mobile, API. Mailgun runs on Web.
Can I use Leadpages for free?
Both have a free tier, so you can try either at no cost before committing.
What is Leadpages best used for?
Leadpages is most often used for small business owners and entrepreneurs seeking budget-friendly landing page creation, agencies and freelancers managing multiple client campaigns with ai-assisted page generation, saas companies optimising customer acquisition with a/b testing and smart traffic, e-commerce businesses running promotional campaigns with stripe checkout integration. Of those, small business owners and entrepreneurs seeking budget-friendly landing page creation and agencies and freelancers managing multiple client campaigns with ai-assisted page generation are not what Mailgun is typically brought in for.

Answered from the vendors’ own pages

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
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