Is Hootsuite or Metricool better?

Neither clearly leads. Hootsuite starts at $99/year and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hootsuite or Metricool?

Metricool has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Metricool.

Does Hootsuite or Metricool run on more platforms?

Hootsuite runs on Web. Metricool runs on web, ios, android, api.

Can I use Metricool for free?

Yes. Metricool has a free tier, so you can try it without paying. Hootsuite starts at $99/year.

What is Hootsuite best used for?

Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Metricool is typically brought in for.

What can Hootsuite do that Metricool cannot?

Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Marketing · head to head

Hootsuite vs Metricool

Hootsuite

Marketing

Save time and grow on social media

From: $99/year
Rated: -

Full review Website

Metricool

Social Media & Content

All-in-one platform to plan, publish, and analyze social media content

From: Free
Rated: -

Full review Website

The short version

Only Metricool has a free tier, so it costs nothing to try first.
Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
They diverge on capability: Hootsuite covers Content scheduling, Metricool covers Content Planner.

Where they differ

Only the attributes on which Hootsuite and Metricool actually diverge.

Attributes where Hootsuite and Metricool differ
Attribute	Hootsuite	Metricool
Starting price	$99/year	Free
Pricing model	Unknown	freemium
Free tier	No	Yes
Platforms	Web	web, ios, android, api
Category	Marketing	Social Media & Content
Founded	2008	Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

Content scheduling
Social inbox
Content calendar
Analytics & reporting
Social listening
Team collaboration
Approval workflows
Bulk scheduling

Only in Metricool

Content Planner
Analytics & Competitor Analysis
Automated Reporting
Unified Inbox
Ads Management
SmartLinks
AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

Social media schedulingnot Metricool
Community managementnot Metricool
Social advertisingnot Metricool
Analytics & reportingnot Metricool
Team collaborationnot Metricool

Metricool

Scheduling posts across multiple social networksnot Hootsuite
Tracking competitor social performancenot Hootsuite
Automating client and team reportsnot Hootsuite
Managing paid social ad campaignsnot Hootsuite
Building a link-in-bio landing pagenot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

No free tier available; minimum cost is $99/user/year annually
Monthly billing significantly more expensive than annual (20-30% premium)
Advanced data export via SFTP available only to Enterprise tier customers

Metricool

Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
Free plan is limited to a single brand and 20 posts per month.
API access is only available on the top Advanced tier.

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Metricool

Free

FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics

Which should you pick?

Choose Hootsuite if

You need content scheduling.
You also want social inbox.

Hootsuite review

Choose Metricool if

You need content planner.
You want to start without paying.
You work on web, ios, android, api.
You also want analytics & competitor analysis.

Metricool review

Questions people ask

Is Hootsuite or Metricool better?: Neither clearly leads. Hootsuite starts at $99/year and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Metricool?: Metricool has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Metricool.
Does Hootsuite or Metricool run on more platforms?: Hootsuite runs on Web. Metricool runs on web, ios, android, api.
Can I use Metricool for free?: Yes. Metricool has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?: Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Metricool is typically brought in for.
What can Hootsuite do that Metricool cannot?: Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source

Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source

Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source

Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source

Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source

Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source

Hootsuite vs Metricool

Hootsuite

Metricool

The short version

Where they differ

What each one covers

Only in Hootsuite

Only in Metricool

What people use each for

Hootsuite

Metricool

Where each one falls short

Hootsuite

Metricool

Pricing, plan by plan

Hootsuite

Metricool

Which should you pick?

Choose Hootsuite if

Choose Metricool if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hootsuite

More on Metricool

Keep looking

Other head to heads