Software · head to head
Mailgun vs Talkwalker

Talkwalker
Software
Consumer intelligence to accelerate your brand
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Mailgun free plan caps at 100 emails per day; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
Where they differ
Only the attributes on which Mailgun and Talkwalker actually diverge.
| Attribute | Mailgun | Talkwalker |
|---|---|---|
| Pricing model | usage-based | subscription |
| Founded | Unknown | 2009 |
Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mailgun
Nothing recorded that Talkwalker does not also cover.
Only in Talkwalker
- Social listening
- Image recognition
- Sentiment analysis
- Influencer identification
- Crisis detection
- Hootsuite
- Salesforce
- Tableau
What people use each for
The jobs each tool is most often brought in to do.
Mailgun
No use cases recorded yet. See the Mailgun review.
Talkwalker
- Brand monitoringnot Mailgun
- Competitive intelligencenot Mailgun
- Crisis managementnot Mailgun
- Campaign measurementnot Mailgun
- Market researchnot Mailgun
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mailgun
- Free plan caps at 100 emails per day
- Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
- Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price
Talkwalker
- Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
Pricing, plan by plan
Mailgun
On requestNo published plan breakdown. See the Mailgun review.
Talkwalker
On request- ListenFree
- Social listening
- Sentiment analysis
- Alerts
- AnalyzeFree
- Advanced analytics
- AI insights
- Benchmarking
- EnterpriseFree
- Full platform
- API access
- Custom integrations
Which should you pick?
Choose Mailgun if
Nothing in the data separates Mailgun from Talkwalker on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Mailgun or Talkwalker better?
- Neither clearly leads. Mailgun starts at On request and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mailgun or Talkwalker?
- Mailgun starts at On request and Talkwalker at On request.
- Does Mailgun or Talkwalker run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What can Mailgun do that Talkwalker cannot?
- Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification.
Related pages
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