Softwr

Software · head to head

Mailchimp vs Shopkeep

Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
Shopkeep logo

Shopkeep

Software

Cloud-based POS for small businesses

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; Shopkeep unreliable inventory control across multiple locations
  • They diverge on capability: Mailchimp covers Email campaigns, Shopkeep covers Point of sale.

Where they differ

Only the attributes on which Mailchimp and Shopkeep actually diverge.

Attributes where Mailchimp and Shopkeep differ
AttributeMailchimpShopkeep
Starting priceFree$49/month
Free tierYesNo
PlatformsWeb, iOS, AndroidiPad, Web
Founded20012008

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Only in Shopkeep

  • Point of sale
  • Payment processing
  • Inventory management
  • Customer profiles
  • Sales analytics
  • Employee management
  • Mobile POS
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot Shopkeep
  • E-commerce marketingnot Shopkeep
  • Lead generationnot Shopkeep
  • Customer engagementnot Shopkeep
  • Marketing automationnot Shopkeep

Shopkeep

No use cases recorded yet. See the Shopkeep review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Shopkeep

  • Unreliable inventory control across multiple locations
  • Cloud-dependent with no offline transaction processing capability
  • Dropped Bluetooth connections cause lost sales and payment processing failures

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Shopkeep

$49/month

No published plan breakdown. See the Shopkeep review.

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose Shopkeep if

  • You need point of sale.
  • You work on iPad, Web.
  • You also want payment processing.
Shopkeep review

Questions people ask

Is Mailchimp or Shopkeep better?
Neither clearly leads. Mailchimp starts at Free and Shopkeep at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or Shopkeep?
Mailchimp has a free tier; the other does not. Paid plans start at Free for Mailchimp and $49/month for Shopkeep.
Does Mailchimp or Shopkeep run on more platforms?
Mailchimp runs on Web, iOS, Android. Shopkeep runs on iPad, Web.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Shopkeep starts at $49/month.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what Shopkeep is typically brought in for.
What can Mailchimp do that Shopkeep cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Shopkeep covers Point of sale, Payment processing, Inventory management, Customer profiles.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Shopkeep: How much does Shopkeep cost?

Shopkeep by Lightspeed pricing varies by plan. Customers must request quotes for current pricing, which has shifted since the Lightspeed acquisition.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Shopkeep: What hardware does Shopkeep require?

Shopkeep operates on iPad tablets, cloud-based systems, and traditional cash register setups, requiring third-party hardware integration.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Mailchimp

More on Shopkeep

Keep looking

Other head to heads