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E-Commerce · head to head

Mailchimp vs PrestaShop

Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite
PrestaShop logo

PrestaShop

E-Commerce

Open-source ecommerce platform for online merchants

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap; PrestaShop no specific pricing tiers or costs disclosed on homepage
  • They diverge on capability: Mailchimp covers Email campaigns, PrestaShop covers Product catalog management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mailchimp and PrestaShop actually diverge.

Attributes where Mailchimp and PrestaShop differ
AttributeMailchimpPrestaShop
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb
Founded20012007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Social media
  • Shopify

Only in PrestaShop

  • Product catalog management
  • Order management
  • Payment gateway integration
  • Shipping module
  • Customer management
  • SEO tools
  • Mobile-responsive design

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Mailchimp

  • Email newslettersnot PrestaShop
  • E-commerce marketingnot PrestaShop
  • Lead generationnot PrestaShop
  • Customer engagementnot PrestaShop
  • Marketing automationnot PrestaShop

PrestaShop

  • Fully customizable ecommerce platform for startups to enterprisesnot Mailchimp
  • Stores handling millions in annual revenuenot Mailchimp
  • Access to thousands of modules and themesnot Mailchimp
  • Payment solutions integration with Stripe, Alma, Klarnanot Mailchimp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

PrestaShop

  • No specific pricing tiers or costs disclosed on homepage
  • Requires navigation to dedicated pricing pages for cost details

Pricing, plan by plan

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

PrestaShop

Free
  • Classic$undefined/mo
    • Download source code and install from scratch
    • Self-hosted ecommerce platform
  • Hosted$undefined/mo
    • CivicPlus handles technical aspects
    • Ready-to-use store

Which should you pick?

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Choose PrestaShop if

  • You need product catalog management.
  • You want to start without paying.
  • You also want order management.
PrestaShop review

Questions people ask

Is Mailchimp or PrestaShop better?
Neither clearly leads. Mailchimp starts at Free and PrestaShop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailchimp or PrestaShop?
Mailchimp starts at Free and PrestaShop at Free.
Does Mailchimp or PrestaShop run on more platforms?
Mailchimp runs on Web, iOS, Android. PrestaShop runs on Web.
Can I use Mailchimp for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailchimp best used for?
Mailchimp is most often used for email newsletters, e-commerce marketing, lead generation, customer engagement. Of those, email newsletters and e-commerce marketing are not what PrestaShop is typically brought in for.
What can Mailchimp do that PrestaShop cannot?
Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. PrestaShop covers Product catalog management, Order management, Payment gateway integration, Shipping module. Both handle Analytics.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
PrestaShop: How much does PrestaShop cost?

PrestaShop offers two models: Classic (free download with self-installation) and Hosted (vendor-managed). Specific pricing figures are not displayed on the homepage. Visit the pricing pages or contact PrestaShop directly for cost details.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
PrestaShop: Does PrestaShop have a free version?

Yes, the Classic plan is free and allows you to download the source code and install your store from scratch.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
PrestaShop: What payment methods does PrestaShop support?

PrestaShop integrates with payment solutions including Stripe, Alma, and Klarna.

Source
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