Softwr

E-Commerce · head to head

Braze vs Shopkeep

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Shopkeep logo

Shopkeep

E-Commerce

Cloud-based POS for small businesses

From
$89/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Shopkeep all plans require 24/7 phone and chat support; no tiered support options
  • They diverge on capability: Braze covers Cross-channel messaging, Shopkeep covers Point of sale.

Where they differ

Only the attributes on which Braze and Shopkeep actually diverge.

Attributes where Braze and Shopkeep differ
AttributeBrazeShopkeep
Starting priceOn request$89/month
Pricing modelquotesubscription
PlatformsWeb, Ios, Android, ApiiPad, Web
Founded20112008

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Shopkeep

  • Point of sale
  • Payment processing
  • Inventory management
  • Customer profiles
  • Sales analytics
  • Employee management
  • Mobile POS
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Shopkeep
  • Marketing automationnot Shopkeep
  • Personalizationnot Shopkeep
  • Retention campaignsnot Shopkeep
  • Cross-channel messagingnot Shopkeep

Shopkeep

No use cases recorded yet. See the Shopkeep review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Shopkeep

  • All plans require 24/7 phone and chat support; no tiered support options
  • Prices vary by business type and industry with additional service fees possible
  • Extra locations and registers incur additional charges beyond base plan cost

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Shopkeep

$89/month
  • Basic$89/month
    • Retail POS platform
    • 1 register included
    • Integrated Payments 1.5%
  • Core$149/month
    • All Basic features
    • Advanced management tools
    • Business growth support
  • Plus$289/month
    • All Core features
    • Advanced customization
    • Established retail operations support

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Shopkeep if

  • You need point of sale.
  • You work on iPad, Web.
  • You also want payment processing.
Shopkeep review

Questions people ask

Is Braze or Shopkeep better?
Neither clearly leads. Braze starts at On request and Shopkeep at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Shopkeep?
Braze starts at On request and Shopkeep at $89/month.
Does Braze or Shopkeep run on more platforms?
Braze runs on Web, Ios, Android, Api. Shopkeep runs on iPad, Web.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Shopkeep is typically brought in for.
What can Braze do that Shopkeep cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Shopkeep covers Point of sale, Payment processing, Inventory management, Customer profiles.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Shopkeep: What is included in the Lightspeed Retail Basic plan at $89 per month?

The Basic plan includes 1 register, retail POS platform, integrated payments at 1.5% card-present rate, inventory management, Lightspeed Wholesale access, NuORDER Catalog with 5 million+ products, built-in eCommerce, loyalty programs, and 24/7 support.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Shopkeep: How much can I save by paying annually instead of monthly?

Shopkeep (Lightspeed Retail) offers up to 18% discount when paying annually instead of month-to-month. All three plans (Basic, Core, Plus) qualify for this annual discount.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Shopkeep: What additional costs should I budget beyond the monthly subscription?

Beyond the monthly plan cost, extra locations require additional charges, extra registers incur per-register fees, and hardware (terminals, scanners, iPad devices) have separate costs. Integrated payment processing charges 1.5% per transaction.

Source
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