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CRM · head to head

Lusha vs Richpanel

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Free plan
Yes
Full reviewWebsite
Richpanel logo

Richpanel

Customer Support

AI-native helpdesk for e-commerce customer support

From
$99/month
Free plan
No
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; Richpanel primarily focused on e-commerce, not ideal for other industries
  • They diverge on capability: Lusha covers Contact database, Richpanel covers AI-native agent.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lusha and Richpanel actually diverge.

Attributes where Lusha and Richpanel differ
AttributeLushaRichpanel
Starting priceFree$99/month
Pricing modelfreemiumPer-seat plus per-conversation for AI agents
Free tierYesNo
PlatformsWebWeb, Mobile, API
CategoryCRMCustomer Support
Founded20162020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot

Only in Richpanel

  • AI-native agent
  • Multi-channel inbox
  • E-commerce integrations
  • QA Agent
  • Social Media Agent
  • Self-Service Portal
  • AI Safety features
  • Copilot mode

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Richpanel
  • Contact researchnot Richpanel
  • Email verificationnot Richpanel

Richpanel

  • Automating e-commerce customer support with AInot Lusha
  • Resolving returns and exchanges automaticallynot Lusha
  • Responding to social media inquiries at scalenot Lusha
  • Providing full customer context across all support channelsnot Lusha
  • Reducing support costs while improving response timesnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Richpanel

  • Primarily focused on e-commerce, not ideal for other industries
  • AI conversation pricing ($0.20 per conversation) requires monitoring to control costs
  • Minimum $200 monthly charge for AI agents may not suit small businesses
  • Heavy emphasis on e-commerce integrations (Shopify, Recharge) limits flexibility
  • No published pricing for enterprise or custom plans

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Richpanel

$99/month
  • Helpdesk Seat$99/month
    • Unified inbox across all channels
    • Round-robin assignment
    • CSAT reporting
  • AI Agent$0.2/conversation
    • End-to-end conversation resolution
    • Multi-channel automation
    • Customer context from Shopify, Recharge, Loop, Yotpo
  • Returns & Exchanges$99/month
    • Automated returns and exchange policies
    • Exchange incentives
    • Fraud prevention

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose Richpanel if

  • You need ai-native agent.
  • You work on Web, Mobile, API.
  • You also want multi-channel inbox.
Richpanel review

Questions people ask

Is Lusha or Richpanel better?
Neither clearly leads. Lusha starts at Free and Richpanel at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Richpanel?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $99/month for Richpanel.
Does Lusha or Richpanel run on more platforms?
Lusha runs on Web. Richpanel runs on Web, Mobile, API.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Richpanel starts at $99/month.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Richpanel is typically brought in for.
What can Lusha do that Richpanel cannot?
Lusha covers Contact database, Email search, Company intelligence, Email verification. Richpanel covers AI-native agent, Multi-channel inbox, E-commerce integrations, QA Agent.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Richpanel: What is the guarantee on AI automation?

Richpanel guarantees 50% automation within 30 days, or refunds every dollar back. The company also guarantees 30% lower bills compared to competitive AI and helpdesk stacks.

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Richpanel: How much does AI cost per conversation?

AI-handled conversations cost $0.20 each with a $200 minimum monthly charge. This covers all AI features including QA Agent, Social Media Agent, and Copilot functionality.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
Richpanel: Which e-commerce platforms does Richpanel integrate with?

Richpanel integrates with Shopify, Recharge, Loop, and Yotpo to provide full customer context during support interactions.

Source
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