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Influencer Marketing · head to head

Cohley vs Lumanu

C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • They diverge on capability: Cohley covers Photo content, Lumanu covers Creator marketplace.

Where they differ

Only the attributes on which Cohley and Lumanu actually diverge.

Attributes where Cohley and Lumanu differ
AttributeCohleyLumanu
Starting priceOn requestFree
Pricing modelsubscriptiontransaction
Free tierNoYes
PlatformsWeb, ApiWeb, Mobile, Api
Founded20162018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Lumanu
  • Video contentnot Lumanu
  • Customer reviewsnot Lumanu
  • Social contentnot Lumanu
  • Ad creativenot Lumanu

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Cohley
  • Agencies funding and reconciling creator payments per project cyclenot Cohley
  • Handling creator tax documentation and payouts at scalenot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Questions people ask

Is Cohley or Lumanu better?
Neither clearly leads. Cohley starts at On request and Lumanu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Lumanu?
Lumanu has a free tier; the other does not. Paid plans start at On request for Cohley and Free for Lumanu.
Does Cohley or Lumanu run on more platforms?
Cohley runs on Web, Api. Lumanu runs on Web, Mobile, Api.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Lumanu is typically brought in for.
What can Cohley do that Lumanu cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Both handle Instagram, GDPR, Cloud deployment, Web support.
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