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CRM · head to head

Krayin vs Sell.Do

Krayin logo

Krayin

CRM

Open source Laravel CRM for sales teams that want to own the code

From
Free
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Krayin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Krayin it is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: Krayin covers Lead pipelines, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Krayin and Sell.Do actually diverge.

Attributes where Krayin and Sell.Do differ
AttributeKrayinSell.Do
Starting priceFreeOn request
Pricing modelOpen source, no licence feequote
Free tierYesNo
PlatformsWeb, Self-hosted, Docker, LinuxWeb, iOS, Android
CategoryCRMReal Estate

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Krayin

  • Lead pipelines
  • Contacts and organisations
  • Quotes
  • Workflow automation
  • Email integration
  • Custom attributes
  • Roles and permissions
  • Laravel package architecture

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

Krayin

  • A PHP or Laravel development shop wants a CRM it can fork and rebrand for clients without paying per seat or negotiating an OEM licence.not Sell.Do
  • An organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted CRM.not Sell.Do
  • A small sales team wants an unlimited-user CRM where adding a tenth or fiftieth user costs nothing beyond server capacity.not Sell.Do
  • A Bagisto ecommerce store wants a CRM from the same vendor that shares its technology stack and conventions rather than a bridged integration.not Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot Krayin
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot Krayin
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot Krayin
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot Krayin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Krayin

  • It is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.
  • Practical functionality such as certain telephony, messaging and marketing connectors sits in paid marketplace extensions from Webkul, so the free CRM plus the extensions you actually need is not free.
  • The roadmap is controlled by a single services company whose revenue depends on selling implementation and extensions, so there is a structural incentive against making the core complete.
  • You are responsible for the whole operational burden: PHP and MySQL hosting, backups, security patching, mail deliverability and upgrades, and a botched upgrade of a customised install is your problem alone.
  • The cloud hosting page does not publish prices, so the managed option that would remove that burden cannot be budgeted without contacting sales, which undercuts the transparency the open licence otherwise offers.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

Krayin

Free
  • Self-hostedFree
    • Full MIT-licensed source
    • Unlimited users
    • No feature gating
  • Cloud hosting and extensions$undefined/month
    • Starter and Pro managed hosting packs from Webkul
    • Premium extensions sold individually in the Krayin marketplace
    • White label and custom development quoted separately

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose Krayin if

  • You need lead pipelines.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker, Linux.
  • You also want contacts and organisations.
Krayin review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is Krayin or Sell.Do better?
Neither clearly leads. Krayin starts at Free and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Krayin or Sell.Do?
Krayin has a free tier; the other does not. Paid plans start at Free for Krayin and On request for Sell.Do.
Does Krayin or Sell.Do run on more platforms?
Krayin runs on Web, Self-hosted, Docker, Linux. Sell.Do runs on Web, iOS, Android.
Can I use Krayin for free?
Yes. Krayin has a free tier, so you can try it without paying. Sell.Do starts at On request.
What is Krayin best used for?
Krayin is most often used for a php or laravel development shop wants a crm it can fork and rebrand for clients without paying per seat or negotiating an oem licence., an organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted crm., a small sales team wants an unlimited-user crm where adding a tenth or fiftieth user costs nothing beyond server capacity., a bagisto ecommerce store wants a crm from the same vendor that shares its technology stack and conventions rather than a bridged integration.. Of those, a php or laravel development shop wants a crm it can fork and rebrand for clients without paying per seat or negotiating an oem licence. and an organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted crm. are not what Sell.Do is typically brought in for.
What can Krayin do that Sell.Do cannot?
Krayin covers Lead pipelines, Contacts and organisations, Quotes, Workflow automation. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

Krayin: Is Krayin really free?

The CRM itself is MIT licensed with no user limit and no enterprise edition. Premium extensions, managed hosting and custom development from Webkul are paid.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

Krayin: Who maintains it?

Webkul Software of Noida, India, the same company behind the Bagisto open source ecommerce platform.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

Krayin: What do I need to run it?

A standard LAMP or LEMP stack with PHP, Composer and MySQL or MariaDB. Any host that runs Laravel will run Krayin.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

Krayin: How does it compare to EspoCRM?

EspoCRM is more mature with deeper reporting and a longer track record. Krayin is easier for a Laravel developer to extend and has a more permissive licence.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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