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Real Estate · head to head

Sell.Do vs SuiteCRM

Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
SuiteCRM logo

SuiteCRM

CRM

Open source fork of SugarCRM with no per user licence fee, sold as hosting and support

From
Free
Rated
-

The short version

  • Only SuiteCRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.; SuiteCRM the interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • They diverge on capability: Sell.Do covers Lead aggregation, SuiteCRM covers Studio module builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Sell.Do and SuiteCRM actually diverge.

Attributes where Sell.Do and SuiteCRM differ
AttributeSell.DoSuiteCRM
Starting priceOn requestFree
Pricing modelquoteOpen source, no licence fee
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Linux, Self-hosted, iOS, Android
CategoryReal EstateCRM

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

Only in SuiteCRM

  • Studio module builder
  • Workflow engine
  • Opportunity and quote management
  • Case management
  • Campaign module
  • Reporting engine
  • Security groups
  • REST API

What people use each for

The jobs each tool is most often brought in to do.

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot SuiteCRM
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot SuiteCRM
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot SuiteCRM
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot SuiteCRM

SuiteCRM

  • An organisation with two hundred occasional CRM users where per seat pricing from Salesforce or HubSpot would dominate the budgetnot Sell.Do
  • A public sector body or regulated firm that must host customer data on infrastructure it controlsnot Sell.Do
  • A company that needs custom modules modelling its own objects and wants to build them in Studio rather than pay for platform licencesnot Sell.Do
  • A business that wants open source economics but whose procurement requires a warranty, which SuiteASSURED suppliesnot Sell.Do

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

SuiteCRM

  • The interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • Zero licence fee does not mean zero cost: hosting, ten hours of annual support and a quick start implementation together run into thousands of pounds before anyone has configured a pipeline.
  • The integration marketplace is small compared with Salesforce or HubSpot, so common connections to marketing, telephony and finance tools are often paid third party add-ons or custom builds.
  • Upgrades between major versions can break customisations made outside Studio, so heavily customised instances tend to lag behind current releases and accumulate security debt.
  • Native email marketing and campaign functionality is basic next to a dedicated tool, so most deployments end up paying for a separate marketing platform and syncing it, undoing part of the cost saving.

Pricing, plan by plan

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

SuiteCRM

Free
  • Self-hostedFree
    • GPL licensed with no per user fee at any user count
    • All core CRM modules included
    • You provide hosting, upgrades and support
  • Managed hosting$50/month
    • Hosting, security patching, updates and monitoring
    • Still no per user licence fee
    • Support purchased separately
  • Standard support$1200/year
    • Ten support hours per year
    • Discount available when bought with managed hosting
    • Does not include implementation work
  • SuiteASSURED$3350/year
    • Warranty and legal indemnification over the open source code
    • Priority support and security assurances
    • Aimed at organisations whose procurement rules block unwarranted open source

Which should you pick?

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.

Choose SuiteCRM if

  • You need studio module builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, iOS, Android.
  • You also want workflow engine.

Questions people ask

Is Sell.Do or SuiteCRM better?
Neither clearly leads. Sell.Do starts at On request and SuiteCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sell.Do or SuiteCRM?
SuiteCRM has a free tier; the other does not. Paid plans start at On request for Sell.Do and Free for SuiteCRM.
Does Sell.Do or SuiteCRM run on more platforms?
Sell.Do runs on Web, iOS, Android. SuiteCRM runs on Web, Linux, Self-hosted, iOS, Android.
Can I use SuiteCRM for free?
Yes. SuiteCRM has a free tier, so you can try it without paying. Sell.Do starts at On request.
What is Sell.Do best used for?
Sell.Do is most often used for an indian residential developer whose bookings are tracked in a crm but whose collections still live in excel, a developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquiry, a sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicks, a project launch where unit inventory must be visible and blockable live across a large sales floor. Of those, an indian residential developer whose bookings are tracked in a crm but whose collections still live in excel and a developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquiry are not what SuiteCRM is typically brought in for.
What can Sell.Do do that SuiteCRM cannot?
Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management. SuiteCRM covers Studio module builder, Workflow engine, Opportunity and quote management, Case management.

Answered from the vendors’ own pages

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

SuiteCRM: Is SuiteCRM really free?

The software is, at any user count. SalesAgility charges for managed hosting from about 50 GBP per month, support from about 1,200 GBP per year and SuiteASSURED from about 3,350 GBP per year.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

SuiteCRM: How does it relate to SugarCRM?

It is a fork of SugarCRM Community Edition, created after SugarCRM discontinued its open source release.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

SuiteCRM: Are there per user fees?

No. This is the central commercial argument for it, particularly for organisations with many occasional users.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

SuiteCRM: What is SuiteASSURED?

A paid subscription that adds warranty, indemnification and legal protections on top of the open source licence, for buyers whose procurement rules block unwarranted software.

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