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Influencer Marketing · head to head

HypeAuditor vs Whatagraph

HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HypeAuditor no pricing information disclosed on pricing page; specific plan costs and features not published; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: HypeAuditor covers AI fraud detection, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HypeAuditor and Whatagraph actually diverge.

Attributes where HypeAuditor and Whatagraph differ
AttributeHypeAuditorWhatagraph
Pricing modelfreemiumsubscription
PlatformsWebWeb, Mobile, Api
CategoryInfluencer MarketingMarketing
Founded20172016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

HypeAuditor

  • Influencer identification and vetting for marketing campaignsnot Whatagraph
  • Social media analytics and performance measurementnot Whatagraph
  • Influencer marketing campaign management and ROI trackingnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot HypeAuditor
  • Blending data from multiple ad platforms into one dashboardnot HypeAuditor
  • White-labelled reporting under an agency's own brandingnot HypeAuditor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HypeAuditor

  • No pricing information disclosed on pricing page; specific plan costs and features not published
  • Freemium model mentioned with free media plans and campaign management available, but tier names and costs not detailed
  • Demo and contact sales required to obtain pricing, preventing transparent cost comparison

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is HypeAuditor or Whatagraph better?
Neither clearly leads. HypeAuditor starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HypeAuditor or Whatagraph?
HypeAuditor starts at Free and Whatagraph at Free.
Does HypeAuditor or Whatagraph run on more platforms?
HypeAuditor runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use HypeAuditor for free?
Both have a free tier, so you can try either at no cost before committing.
What is HypeAuditor best used for?
HypeAuditor is most often used for influencer identification and vetting for marketing campaigns, social media analytics and performance measurement, influencer marketing campaign management and roi tracking. Of those, influencer identification and vetting for marketing campaigns and social media analytics and performance measurement are not what Whatagraph is typically brought in for.
What can HypeAuditor do that Whatagraph cannot?
HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Data encryption.

Answered from the vendors’ own pages

HypeAuditor: How much does HypeAuditor cost?

HypeAuditor pricing is not published on the pricing page. The platform offers a freemium model with free media plans, campaign management, and demo versions of other features, but specific plan costs require requesting a demo or contacting sales.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
HypeAuditor: Does HypeAuditor have a free plan?

HypeAuditor offers free media plans, campaign management, and demo versions of premium features available after signup, with upgrade options available.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
HypeAuditor: How do I get HypeAuditor pricing?

Specific pricing requires requesting a demo through the pricing page or contacting the sales team directly, as costs are not published online.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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