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Marketing · head to head

Iterable vs Wufoo

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Free plan
No
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Wufoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing information published on their site - contact sales required; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Iterable and Wufoo actually diverge.

Attributes where Iterable and Wufoo differ
AttributeIterableWufoo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
CategoryMarketingSurveys

Identical on both: platforms (Web), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Iterable

  • Personalizing customer journeys across all channelsnot Wufoo
  • Optimizing retention through lifecycle messagingnot Wufoo
  • Driving upsells with intelligent segmentationnot Wufoo
  • Adapting campaigns based on real-time behaviornot Wufoo

Wufoo

  • Event registration and attendee managementnot Iterable
  • Lead capture and sales qualificationnot Iterable
  • Customer feedback and survey collectionnot Iterable
  • Online order processing with payment collectionnot Iterable
  • Employee onboarding and registration workflowsnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • no pricing information published on their site - contact sales required

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from Wufoo on the points above - pick on price and on how each one feels to use.

Iterable review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is Iterable or Wufoo better?
Neither clearly leads. Iterable starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or Wufoo?
Wufoo has a free tier; the other does not. Paid plans start at On request for Iterable and Free for Wufoo.
Does Iterable or Wufoo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Wufoo for free?
Yes. Wufoo has a free tier, so you can try it without paying. Iterable starts at On request.
What is Iterable best used for?
Iterable is most often used for personalizing customer journeys across all channels, optimizing retention through lifecycle messaging, driving upsells with intelligent segmentation, adapting campaigns based on real-time behavior. Of those, personalizing customer journeys across all channels and optimizing retention through lifecycle messaging are not what Wufoo is typically brought in for.

Answered from the vendors’ own pages

Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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