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Marketing · head to head

Kissmetrics vs Wrike

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Rated
-
Full reviewWebsite
Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • They diverge on capability: Kissmetrics covers Customer analytics, Wrike covers Interactive Gantt charts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kissmetrics and Wrike actually diverge.

Attributes where Kissmetrics and Wrike differ
AttributeKissmetricsWrike
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android, Windows, macOS, Linux
Founded20092006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Cloud deployment
  • Web support
  • English language support

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Resource management
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps

Both cover

  • Salesforce
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot Wrike
  • Event-based analyticsnot Wrike
  • Data integration and reportingnot Wrike

Wrike

  • Marketing campaignsnot Kissmetrics
  • Creative projectsnot Kissmetrics
  • Product developmentnot Kissmetrics
  • Professional servicesnot Kissmetrics
  • Event managementnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$undefined/month

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Questions people ask

Is Kissmetrics or Wrike better?
Neither clearly leads. Kissmetrics starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Wrike?
Kissmetrics starts at Free and Wrike at Free.
Does Kissmetrics or Wrike run on more platforms?
Kissmetrics runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Kissmetrics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what Wrike is typically brought in for.
What can Kissmetrics do that Wrike cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management. Both handle Salesforce, GDPR.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
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