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Software · head to head

Keap vs Affinity

Keap logo

Keap

Software

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Keap covers Pipeline management, Affinity covers Deal tracking.

Where they differ

Only the attributes on which Keap and Affinity actually diverge.

Attributes where Keap and Affinity differ
AttributeKeapAffinity
Starting price$29/month$49/month
PlatformsWeb, Ios, AndroidWeb
Founded20002013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack
  • Stripe

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • CRM with built in marketing automation for small businessesnot Affinity
  • Managing contacts, pipelines and follow up campaigns in one systemnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Keap
  • Automatic capture of email and meeting activity into relationship recordsnot Keap
  • Finding warm introductions through existing relationship networksnot Keap
  • Investor relations and fundraising trackingnot Keap
  • Portfolio company support and reportingnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is Keap or Affinity better?
Neither clearly leads. Keap starts at $29/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Affinity?
Keap starts at $29/month and Affinity at $49/month.
Does Keap or Affinity run on more platforms?
Keap runs on Web, Ios, Android. Affinity runs on Web.
What is Keap best used for?
Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Affinity is typically brought in for.
What can Keap do that Affinity cannot?
Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Both handle Contact management, GDPR, Cloud deployment, Web support.
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