Softwr

Marketing & Analytics · head to head

Improvado vs Okta

I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Improvado covers 500+ data source connectors, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Improvado and Okta actually diverge.

Attributes where Improvado and Okta differ
AttributeImprovadoOkta
Starting price$1000/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb, SaaS
CategoryMarketing & AnalyticsTechnology
Founded20152009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Okta
  • Feeding blended campaign data into BI tools and dashboardsnot Okta

Okta

  • Employee SSOnot Improvado
  • Customer identitynot Improvado
  • B2B integrationnot Improvado
  • Zero Trust securitynot Improvado
  • Compliancenot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Improvado or Okta better?
Neither clearly leads. Improvado starts at $1000/month and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Okta?
Okta has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Okta.
Does Improvado or Okta run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Okta runs on Web, SaaS.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Okta is typically brought in for.
What can Improvado do that Okta cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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