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Software · head to head

Heap vs Improvado

Heap logo

Heap

Software

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Heap covers Autocapture, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Heap and Improvado actually diverge.

Attributes where Heap and Improvado differ
AttributeHeapImprovado
Starting priceFree$1000/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Api, Data-warehouse
Founded20132015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Salesforce
  • HubSpot
  • Google Ads
  • Facebook Ads
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Heap

  • User behavior analysisnot Improvado
  • Conversion optimizationnot Improvado
  • Product adoptionnot Improvado
  • Customer journey mappingnot Improvado
  • A/B testing analysisnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Heap
  • Feeding blended campaign data into BI tools and dashboardsnot Heap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$null/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$null/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$null/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Heap or Improvado better?
Neither clearly leads. Heap starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Heap or Improvado?
Heap has a free tier; the other does not. Paid plans start at Free for Heap and $1000/month for Improvado.
Does Heap or Improvado run on more platforms?
Heap runs on Web, iOS, Android. Improvado runs on Web, Api, Data-warehouse.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Heap best used for?
Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Improvado is typically brought in for.
What can Heap do that Improvado cannot?
Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Salesforce, HubSpot, Google Ads, Facebook Ads.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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