Softwr

Software · head to head

Datorama vs Okta

Datorama logo

Datorama

Software

Marketing analytics and insights platform

From
$1500/month
Rated
-
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • They diverge on capability: Datorama covers Multi-channel data consolidation, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Datorama and Okta actually diverge.

Attributes where Datorama and Okta differ
AttributeDatoramaOkta
Starting price$1500/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, SaaS
Founded20162009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot Okta
  • Performance monitoringnot Okta
  • Campaign analysisnot Okta
  • ROI measurementnot Okta

Okta

  • Employee SSOnot Datorama
  • Customer identitynot Datorama
  • B2B integrationnot Datorama
  • Zero Trust securitynot Datorama
  • Compliancenot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.

Questions people ask

Is Datorama or Okta better?
Neither clearly leads. Datorama starts at $1500/month and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Okta?
Okta has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for Okta.
Does Datorama or Okta run on more platforms?
Datorama runs on Web, Mobile, Api. Okta runs on Web, SaaS.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Okta is typically brought in for.
What can Datorama do that Okta cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source

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