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Technology · head to head

Okta vs Ruler Analytics

Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Okta requires $1,500 annual minimum contract; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Okta covers Single sign-on (SSO), Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Okta and Ruler Analytics actually diverge.

Attributes where Okta and Ruler Analytics differ
AttributeOktaRuler Analytics
Starting priceFree£299/month
Free tierYesNo
PlatformsWeb, SaaSWeb
CategoryTechnologyMarketing & Analytics
Founded20092012

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Okta

  • Employee SSOnot Ruler Analytics
  • Customer identitynot Ruler Analytics
  • B2B integrationnot Ruler Analytics
  • Zero Trust securitynot Ruler Analytics
  • Compliancenot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Okta
  • ROI measurementnot Okta
  • Lead trackingnot Okta
  • Revenue attributionnot Okta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Okta or Ruler Analytics better?
Neither clearly leads. Okta starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Okta or Ruler Analytics?
Okta has a free tier; the other does not. Paid plans start at Free for Okta and £299/month for Ruler Analytics.
Does Okta or Ruler Analytics run on more platforms?
Okta runs on Web, SaaS. Ruler Analytics runs on Web.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Okta best used for?
Okta is most often used for employee sso, customer identity, b2b integration, zero trust security. Of those, employee sso and customer identity are not what Ruler Analytics is typically brought in for.
What can Okta do that Ruler Analytics cannot?
Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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