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Technology · head to head

Okta vs VWO

Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Okta requires $1,500 annual minimum contract; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Okta covers Single sign-on (SSO), VWO covers A/B testing.

Where they differ

Only the attributes on which Okta and VWO actually diverge.

Attributes where Okta and VWO differ
AttributeOktaVWO
Pricing modelUnknownusage-based
PlatformsWeb, SaaSWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20092007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Okta

  • Employee SSOnot VWO
  • Customer identitynot VWO
  • B2B integrationnot VWO
  • Zero Trust securitynot VWO
  • Compliancenot VWO

VWO

  • A/B testing and multivariate testingnot Okta
  • Conversion rate optimisationnot Okta
  • Behavioural analytics and session recordingsnot Okta
  • Feature experimentation and progressive rolloutsnot Okta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Okta or VWO better?
Neither clearly leads. Okta starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Okta or VWO?
Okta starts at Free and VWO at Free.
Does Okta or VWO run on more platforms?
Okta runs on Web, SaaS. VWO runs on Web, iOS, Android, Server-side.
Can I use Okta for free?
Both have a free tier, so you can try either at no cost before committing.
What is Okta best used for?
Okta is most often used for employee sso, customer identity, b2b integration, zero trust security. Of those, employee sso and customer identity are not what VWO is typically brought in for.
What can Okta do that VWO cannot?
Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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