Softwr

Software · head to head

Convert vs Okta

Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Convert covers A/B testing, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Convert and Okta actually diverge.

Attributes where Convert and Okta differ
AttributeConvertOkta
Starting price$1000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, SaaS
Founded20122009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Okta
  • Server-side experimentation and feature flaggingnot Okta
  • Personalising site content to visitor segmentsnot Okta

Okta

  • Employee SSOnot Convert
  • Customer identitynot Convert
  • B2B integrationnot Convert
  • Zero Trust securitynot Convert
  • Compliancenot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.

Questions people ask

Is Convert or Okta better?
Neither clearly leads. Convert starts at $1000/month and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Okta?
Okta has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Okta.
Does Convert or Okta run on more platforms?
Convert runs on Web. Okta runs on Web, SaaS.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Okta is typically brought in for.
What can Convert do that Okta cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source

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