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Technology · head to head

Okta vs Optimizely

Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Okta requires $1,500 annual minimum contract; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Okta covers Single sign-on (SSO), Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Okta and Optimizely actually diverge.

Attributes where Okta and Optimizely differ
AttributeOktaOptimizely
Starting priceFree$10000/year
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, SaaSWeb, Mobile
CategoryTechnologyMarketing
Founded20092010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • Cloud deployment

Both cover

  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Okta

  • Employee SSOnot Optimizely
  • Customer identitynot Optimizely
  • B2B integrationnot Optimizely
  • Zero Trust securitynot Optimizely
  • Compliancenot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Okta
  • Feature flagging and personalisation for digital productsnot Okta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$undefined/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Okta or Optimizely better?
Neither clearly leads. Okta starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Okta or Optimizely?
Okta has a free tier; the other does not. Paid plans start at Free for Okta and $10000/year for Optimizely.
Does Okta or Optimizely run on more platforms?
Okta runs on Web, SaaS. Optimizely runs on Web, Mobile.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Okta best used for?
Okta is most often used for employee sso, customer identity, b2b integration, zero trust security. Of those, employee sso and customer identity are not what Optimizely is typically brought in for.
What can Okta do that Optimizely cannot?
Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle SOC2, ISO27001.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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