Marketing · head to head
Improvado vs Postgres
The short version
- Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Postgres each major version is supported for only 5 years after its initial release, after which it is end-of-life
- They diverge on capability: Improvado covers 500+ data source connectors, Postgres covers ACID compliance.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Improvado and Postgres actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Only in Postgres
- ACID compliance
- Complex queries
- Foreign keys
- Triggers
- Views
- Stored procedures
- JSON/JSONB support
- Full-text search
What people use each for
The jobs each tool is most often brought in to do.
Improvado
- Marketing data integrationnot Postgres
- Multi-workspace data orchestrationnot Postgres
- Incrementality testing and attributionnot Postgres
- Multi-touch attribution modelingnot Postgres
Postgres
- Running a general purpose relational database for applicationsnot Improvado
- Self-hosting an open source SQL database with no licence feenot Improvado
- Workloads needing extensions, JSON and full text search in one enginenot Improvado
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Improvado
- Free tier limited to 50 MCP actions per week
- Advanced and Enterprise tiers require custom pricing quotes
- No publicly listed Advanced or Enterprise rates
Postgres
- Each major version is supported for only 5 years after its initial release, after which it is end-of-life
- Major version upgrades break on-disk compatibility and require a full dump and reload or the pg_upgrade tool
- New major versions ship about once a year, so staying supported means a disruptive upgrade cycle
- Minor releases contain only frequently-encountered bug fixes, low-risk fixes, security issues and data corruption fixes, so feature gaps are not addressed within a major version
- There is no vendor SLA; commercial support must be bought separately from third party professional services listed by the project
Pricing, plan by plan
Improvado
Free- Free LimitedFree
- 50 MCP actions per week
- 1 workspace
- Live API requests to all sources
- MCP Only$100/month
- 2M rows per year
- Daily data sync
- 300 MCP actions per week
- Advanced$null/custom
- 600M rows per year
- Up to 4x daily syncs
- 200 actions per day
- Enterprise$null/custom
- 1B rows per year
- 600 actions per day
- Unlimited workspaces
Postgres
Free- Community EditionFree
- Full database features
- No limitations
- Community support
Which should you pick?
Choose Improvado if
- You need 500+ data source connectors.
- You want to start without paying.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Choose Postgres if
- You need acid compliance.
- You want to start without paying.
- You work on Linux, Windows, Macos, Docker.
- You also want complex queries.
Questions people ask
- Is Improvado or Postgres better?
- Neither clearly leads. Improvado starts at Free and Postgres at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Improvado or Postgres?
- Improvado starts at Free and Postgres at Free.
- Does Improvado or Postgres run on more platforms?
- Improvado runs on Web, Api, Data-warehouse. Postgres runs on Linux, Windows, Macos, Docker.
- Can I use Improvado for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Improvado best used for?
- Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Postgres is typically brought in for.
- What can Improvado do that Postgres cannot?
- Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Postgres covers ACID compliance, Complex queries, Foreign keys, Triggers.
Answered from the vendors’ own pages
Improvado: What is Improvado's free tier?
Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.
SourcePostgres: How much does PostgreSQL cost to use?
PostgreSQL is completely free to download, install, and use. No licensing fees, subscription costs, or per-seat charges apply. The database is open source under the PostgreSQL License. Source: https://www.postgresql.org
SourceImprovado: What are Improvado's paid plans?
Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).
SourcePostgres: Are there commercial PostgreSQL support options available?
Official PostgreSQL (the project) is free. Commercial PostgreSQL services such as hosting, professional support, training, and managed database services are offered by third-party vendors, not the PostgreSQL project itself. Source: https://www.postgresql.org
SourceImprovado: Does Improvado offer data sync frequency limits?
MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.
SourcePostgres: Do I need a license to use PostgreSQL commercially?
No. PostgreSQL is open source under the PostgreSQL License, which permits free commercial use without royalties, licensing fees, or support obligations. Source: https://www.postgresql.org
SourceImprovado: What compliance and security features does Improvado include?
Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.
SourceRelated pages
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