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Business Intelligence · head to head

Holistics vs IBM Cognos Analytics

Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite
IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter
  • They diverge on capability: Holistics covers Data Modeling, IBM Cognos Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Holistics and IBM Cognos Analytics actually diverge.

Attributes where Holistics and IBM Cognos Analytics differ
AttributeHolisticsIBM Cognos Analytics
Starting price$800/month$15/month
PlatformsWeb, CloudWeb, Desktop, Mobile, Cloud
Founded20151911

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • Salesforce

Both cover

  • SQL Server
  • Web support
  • Cloud support

What people use each for

The jobs each tool is most often brought in to do.

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot IBM Cognos Analytics
  • Self-service exploration and dashboards for non-SQL usersnot IBM Cognos Analytics
  • Embedding analytics into a customer-facing productnot IBM Cognos Analytics

IBM Cognos Analytics

  • Self-service analyticsnot Holistics
  • Data explorationnot Holistics
  • Ad-hoc reportingnot Holistics
  • Collaborative analysisnot Holistics
  • Embedded analyticsnot Holistics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Pricing, plan by plan

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Which should you pick?

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Questions people ask

Is Holistics or IBM Cognos Analytics better?
Neither clearly leads. Holistics starts at $800/month and IBM Cognos Analytics at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Holistics or IBM Cognos Analytics?
Holistics starts at $800/month and IBM Cognos Analytics at $15/month.
Does Holistics or IBM Cognos Analytics run on more platforms?
Holistics runs on Web, Cloud. IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud.
What is Holistics best used for?
Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what IBM Cognos Analytics is typically brought in for.
What can Holistics do that IBM Cognos Analytics cannot?
Holistics covers Data Modeling, Version Control, Scheduling, Caching. IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling. Both handle SQL Server, Web support, Cloud support.

Answered from the vendors’ own pages

Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
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