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Boulevard vs HubSpot

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Boulevard covers Intelligent scheduling, HubSpot covers CRM.

Where they differ

Only the attributes on which Boulevard and HubSpot actually diverge.

Attributes where Boulevard and HubSpot differ
AttributeBoulevardHubSpot
Starting price$175/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Cloud
Founded20162006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot HubSpot
  • Running point of sale and card payments alongside schedulingnot HubSpot
  • Automated client messaging, intake forms and marketing campaignsnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Boulevard
  • Organisations requiring integration with 2,000+ third-party applicationsnot Boulevard
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Boulevard or HubSpot better?
Neither clearly leads. Boulevard starts at $175/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for HubSpot.
Does Boulevard or HubSpot run on more platforms?
Boulevard runs on Web, Ios, Android, Api. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what HubSpot is typically brought in for.
What can Boulevard do that HubSpot cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle SOC2.
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Related pages

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