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Software · head to head

Fresha vs HubSpot

Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Fresha covers Online booking, HubSpot covers CRM.

Where they differ

Only the attributes on which Fresha and HubSpot actually diverge.

Attributes where Fresha and HubSpot differ
AttributeFreshaHubSpot
Pricing modelfreefreemium
PlatformsWeb, Ios, AndroidWeb, Mobile, Cloud
Founded20152006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Fresha

  • Running appointment booking and point of sale for salons and spasnot HubSpot
  • Attracting new clients through the Fresha consumer marketplacenot HubSpot
  • Sending appointment reminders and marketing campaigns to clientsnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Fresha
  • Organisations requiring integration with 2,000+ third-party applicationsnot Fresha
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Fresha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Fresha or HubSpot better?
Neither clearly leads. Fresha starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fresha or HubSpot?
Fresha starts at Free and HubSpot at Free.
Does Fresha or HubSpot run on more platforms?
Fresha runs on Web, Ios, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use Fresha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fresha best used for?
Fresha is most often used for running appointment booking and point of sale for salons and spas, attracting new clients through the fresha consumer marketplace, sending appointment reminders and marketing campaigns to clients. Of those, running appointment booking and point of sale for salons and spas and attracting new clients through the fresha consumer marketplace are not what HubSpot is typically brought in for.
What can Fresha do that HubSpot cannot?
Fresha covers Online booking, Appointment management, Client database, Point of sale. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.
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