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Communication & Collaboration · head to head

Flock vs HubSpot

Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Flock covers Team chat, HubSpot covers CRM.

Where they differ

Only the attributes on which Flock and HubSpot actually diverge.

Attributes where Flock and HubSpot differ
AttributeFlockHubSpot
Pricing modelsubscriptionfreemium
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Mobile, Cloud
CategoryCommunication & CollaborationAll industries
Founded20142006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Zapier

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • GDPR
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Flock

  • Team messaging with channels, direct messages and file sharingnot HubSpot
  • Running polls, to-dos and reminders inside a chat workspacenot HubSpot
  • Video conferencing and screen sharing for small teamsnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Flock
  • Organisations requiring integration with 2,000+ third-party applicationsnot Flock
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Flock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Flock or HubSpot better?
Neither clearly leads. Flock starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flock or HubSpot?
Flock starts at Free and HubSpot at Free.
Does Flock or HubSpot run on more platforms?
Flock runs on Web, Windows, Macos, Ios, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use Flock for free?
Both have a free tier, so you can try either at no cost before committing.
What is Flock best used for?
Flock is most often used for team messaging with channels, direct messages and file sharing, running polls, to-dos and reminders inside a chat workspace, video conferencing and screen sharing for small teams. Of those, team messaging with channels, direct messages and file sharing and running polls, to-dos and reminders inside a chat workspace are not what HubSpot is typically brought in for.
What can Flock do that HubSpot cannot?
Flock covers Team chat, Channels, Threads, File sharing. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, GDPR, SOC2.
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Related pages

More on Flock

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