Softwr

All industries · head to head

HubSpot vs Lark

HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Lark logo

Lark

Communication & Collaboration

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: HubSpot covers CRM, Lark covers Team messaging.

Where they differ

Only the attributes on which HubSpot and Lark actually diverge.

Attributes where HubSpot and Lark differ
AttributeHubSpotLark
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, CloudWeb, Windows, Macos, Linux, Ios, Android
CategoryAll industriesCommunication & Collaboration
Founded20062019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Google Workspace

Both cover

  • Salesforce
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Lark
  • Organisations requiring integration with 2,000+ third-party applicationsnot Lark
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Lark

Lark

  • Team communicationnot HubSpot
  • Document collaborationnot HubSpot
  • Project managementnot HubSpot
  • Company intranetnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is HubSpot or Lark better?
Neither clearly leads. HubSpot starts at Free and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Lark?
HubSpot starts at Free and Lark at Free.
Does HubSpot or Lark run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Lark is typically brought in for.
What can HubSpot do that Lark cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage. Both handle Salesforce, SOC2, ISO27001.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on HubSpot

More on Lark

Keep looking

Other head to heads