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Marketing · head to head

Netcore Cloud vs Whatagraph

Netcore Cloud logo

Netcore Cloud

Marketing

Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Netcore Cloud no pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Netcore Cloud covers Customer engagement orchestration, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Netcore Cloud and Whatagraph actually diverge.

Attributes where Netcore Cloud and Whatagraph differ
AttributeNetcore CloudWhatagraph
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, API, iOS SDK, Android SDKWeb, Mobile, Api
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Netcore Cloud

  • Customer engagement orchestration
  • Outcome-linked pricing
  • Email API
  • Unbxd product search
  • Customer data platform
  • WhatsApp Business
  • Raman AI layer
  • Segmentation

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Netcore Cloud

  • An Indian ecommerce brand that needs email, WhatsApp and app push in one journey with WhatsApp template approval handled by a vendor that deals with Meta dailynot Whatagraph
  • A bank or insurer with an India data residency requirement that rules out sending customer data to a US-hosted engagement platformnot Whatagraph
  • A consumer app moving off Braze or Salesforce Marketing Cloud on cost, at comparable monthly tracked user volumesnot Whatagraph
  • An ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the Unbxd productnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Netcore Cloud
  • Blending data from multiple ad platforms into one dashboardnot Netcore Cloud
  • White-labelled reporting under an agency's own brandingnot Netcore Cloud

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Netcore Cloud

  • No pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • The outcome-based element cuts both ways: if the agreed KPI moves for reasons unrelated to Netcore, such as a pricing change or a seasonal shift, you can pay more for a campaign programme that did not change.
  • Netcore Cloud is three distinct products under one brand, Customer Engagement, Email API and Unbxd, and buyers regularly assume capabilities from one are present in the contract for another.
  • Engineering and support depth sit in Indian time zones, so European and North American customers get slower escalation on production incidents than a locally staffed vendor would give.
  • The main domain moved from netcorecloud.com to netcore.ai, so a significant amount of documentation, developer guidance and third-party writing now sits behind redirects or dead links, which slows implementation teams down.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Netcore Cloud

On request
  • Growth$undefined/year
    • Campaign orchestration across email, SMS, push and WhatsApp
    • Segmentation and journey builder
    • Priced on monthly tracked users
  • Enterprise$undefined/year
    • Everything in Growth
    • Customer data platform and predictive segmentation
    • Raman AI features
  • Netcore Email API$undefined/year
    • Transactional and bulk sending infrastructure
    • Dedicated IPs and deliverability tooling
    • Priced on send volume

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Netcore Cloud if

  • You need customer engagement orchestration.
  • You work on Web, API, iOS SDK, Android SDK.
  • You also want outcome-linked pricing.
Netcore Cloud review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Netcore Cloud or Whatagraph better?
Neither clearly leads. Netcore Cloud starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Netcore Cloud or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Netcore Cloud and Free for Whatagraph.
Does Netcore Cloud or Whatagraph run on more platforms?
Netcore Cloud runs on Web, API, iOS SDK, Android SDK. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Netcore Cloud starts at On request.
What is Netcore Cloud best used for?
Netcore Cloud is most often used for an indian ecommerce brand that needs email, whatsapp and app push in one journey with whatsapp template approval handled by a vendor that deals with meta daily, a bank or insurer with an india data residency requirement that rules out sending customer data to a us-hosted engagement platform, a consumer app moving off braze or salesforce marketing cloud on cost, at comparable monthly tracked user volumes, an ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the unbxd product. Of those, an indian ecommerce brand that needs email, whatsapp and app push in one journey with whatsapp template approval handled by a vendor that deals with meta daily and a bank or insurer with an india data residency requirement that rules out sending customer data to a us-hosted engagement platform are not what Whatagraph is typically brought in for.
What can Netcore Cloud do that Whatagraph cannot?
Netcore Cloud covers Customer engagement orchestration, Outcome-linked pricing, Email API, Unbxd product search. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Netcore Cloud: Does Netcore publish any pricing?

No. Both Growth and Enterprise route to a sales conversation, priced on monthly tracked users and feature configuration.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Netcore Cloud: What does outcome-based pricing actually mean?

Netcore states that roughly 30 per cent of the platform fee is tied to agreed business KPIs. Scrutinise how those KPIs are defined and measured before signing.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Netcore Cloud: Is Netcore the same as Pepipost?

Pepipost is the sending infrastructure Netcore acquired; it now trades as Netcore Email API and is sold separately from the engagement platform.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Netcore Cloud: Can data stay in India?

Yes. Netcore offers regional data centre options including India, which is a common reason regulated Indian buyers choose it over US platforms.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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