Is Hootsuite or Wrike better?

Neither clearly leads. Hootsuite starts at $99/year and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hootsuite or Wrike?

Wrike has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Wrike.

Does Hootsuite or Wrike run on more platforms?

Hootsuite runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.

Can I use Wrike for free?

Yes. Wrike has a free tier, so you can try it without paying. Hootsuite starts at $99/year.

What is Hootsuite best used for?

Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Wrike is typically brought in for.

What can Hootsuite do that Wrike cannot?

Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management. Both handle SOC2, ISO27001, GDPR.

Software · head to head

Hootsuite vs Wrike

Hootsuite

Software

Save time and grow on social media

From: $99/year
Rated: -

Full review Website

Wrike

Software

Versatile & robust project management software

From: Free
Rated: -

Full review Website

The short version

Only Wrike has a free tier, so it costs nothing to try first.
Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
They diverge on capability: Hootsuite covers Content scheduling, Wrike covers Interactive Gantt charts.

Where they differ

Only the attributes on which Hootsuite and Wrike actually diverge.

Attributes where Hootsuite and Wrike differ
Attribute	Hootsuite	Wrike
Starting price	$99/year	Free
Free tier	No	Yes
Platforms	Web	Web, iOS, Android, Windows, macOS, Linux
Founded	2008	2006

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

Content scheduling
Social inbox
Content calendar
Analytics & reporting
Social listening
Team collaboration
Approval workflows
Bulk scheduling

Only in Wrike

Interactive Gantt charts
Real-time collaboration
Custom workflows
Resource management
Time tracking
Proofing tools
Performance reports
Mobile apps

Both cover

SOC2
ISO27001
GDPR

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

Social media schedulingnot Wrike
Community managementnot Wrike
Social advertisingnot Wrike
Analytics & reportingnot Wrike
Team collaborationnot Wrike

Wrike

Marketing campaignsnot Hootsuite
Creative projectsnot Hootsuite
Product developmentnot Hootsuite
Professional servicesnot Hootsuite
Event managementnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

No free tier available; minimum cost is $99/user/year annually
Monthly billing significantly more expensive than annual (20-30% premium)
Advanced data export via SFTP available only to Enterprise tier customers

Wrike

Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
The Team plan is limited to 2 to 15 users and Business to 5 to 200
Business and above are annual subscriptions only
Pinnacle and Apex pricing is not published
AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Wrike

Free

FreeFree
Team$10/month
- Per user
- Gantt charts
- AI included
Business$25/month
- Per user
Pinnacle$null/month

Which should you pick?

Choose Hootsuite if

You need content scheduling.
You also want social inbox.

Hootsuite review

Choose Wrike if

You need interactive gantt charts.
You want to start without paying.
You work on Web, iOS, Android, Windows, macOS, Linux.
You also want real-time collaboration.

Wrike review

Questions people ask

Is Hootsuite or Wrike better?: Neither clearly leads. Hootsuite starts at $99/year and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Wrike?: Wrike has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Wrike.
Does Hootsuite or Wrike run on more platforms?: Hootsuite runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Wrike for free?: Yes. Wrike has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?: Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Wrike is typically brought in for.
What can Hootsuite do that Wrike cannot?: Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management. Both handle SOC2, ISO27001, GDPR.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source

Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source

Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source

Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source

Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source

Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source

Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source

Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source

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Hootsuite vs Wrike

Hootsuite

Wrike

The short version

Where they differ

What each one covers

Only in Hootsuite

Only in Wrike

Both cover

What people use each for

Hootsuite

Wrike

Where each one falls short

Hootsuite

Wrike

Pricing, plan by plan

Hootsuite

Wrike

Which should you pick?

Choose Hootsuite if

Choose Wrike if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hootsuite

More on Wrike

Keep looking

Other head to heads