Softwr

Insurance · head to head

Guidewire InsuranceNow vs Novidea

Guidewire InsuranceNow logo

Guidewire InsuranceNow

Insurance

Cloud platform for modern insurance operations

From
On request
Rated
-
Full reviewWebsite
Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Guidewire InsuranceNow pricing is not published; sold by quote through a sales process; Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • They diverge on capability: Guidewire InsuranceNow covers Policy administration, Novidea covers Native Salesforce architecture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Guidewire InsuranceNow and Novidea actually diverge.

Attributes where Guidewire InsuranceNow and Novidea differ
AttributeGuidewire InsuranceNowNovidea
PlatformsWebWeb, iOS, Android, API
Founded2003Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Guidewire InsuranceNow

  • Policy administration
  • Claims management
  • Billing
  • Customer portal
  • Digital underwriting
  • Mobile capabilities
  • Real-time analytics
  • Document management

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

What people use each for

The jobs each tool is most often brought in to do.

Guidewire InsuranceNow

  • Policy administrationnot Novidea
  • Claims managementnot Novidea
  • Rapid implementation for regional and super-regional insurersnot Novidea
  • Cost reduction and operational efficiencynot Novidea

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot Guidewire InsuranceNow
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Guidewire InsuranceNow
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Guidewire InsuranceNow
  • A broker group that already standardised on Salesforce and does not want a second client databasenot Guidewire InsuranceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Guidewire InsuranceNow

  • Pricing is not published; sold by quote through a sales process
  • Cloud-only deployment; no on-premises option

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Pricing, plan by plan

Guidewire InsuranceNow

On request

No published plan breakdown. See the Guidewire InsuranceNow review.

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

Which should you pick?

Choose Guidewire InsuranceNow if

  • You need policy administration.
  • You also want claims management.
Guidewire InsuranceNow review

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Questions people ask

Is Guidewire InsuranceNow or Novidea better?
Neither clearly leads. Guidewire InsuranceNow starts at On request and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Guidewire InsuranceNow or Novidea?
Guidewire InsuranceNow starts at On request and Novidea at On request.
Does Guidewire InsuranceNow or Novidea run on more platforms?
Guidewire InsuranceNow runs on Web. Novidea runs on Web, iOS, Android, API.
What is Guidewire InsuranceNow best used for?
Guidewire InsuranceNow is most often used for policy administration, claims management, rapid implementation for regional and super-regional insurers, cost reduction and operational efficiency. Of those, policy administration and claims management are not what Novidea is typically brought in for.
What can Guidewire InsuranceNow do that Novidea cannot?
Guidewire InsuranceNow covers Policy administration, Claims management, Billing, Customer portal. Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Answered from the vendors’ own pages

Guidewire InsuranceNow: How much does Guidewire InsuranceNow cost?

Guidewire InsuranceNow does not publish pricing on their product page. The product uses a custom enterprise pricing model that requires direct contact with sales.

Source
Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

Share

Related pages

More on Guidewire InsuranceNow

More on Novidea

Keep looking

Other head to heads