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Insurance · head to head

Kin Insurance vs Novidea

Kin Insurance logo

Kin Insurance

Insurance

Home and auto insurance sold direct with pricing by address quote

From
On request
Rated
-
Full reviewWebsite
Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kin Insurance specific premium rates not disclosed; quote-based pricing only; Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kin Insurance and Novidea actually diverge.

Attributes where Kin Insurance and Novidea differ
AttributeKin InsuranceNovidea
PlatformsWebWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kin Insurance

Nothing recorded that Novidea does not also cover.

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

What people use each for

The jobs each tool is most often brought in to do.

Kin Insurance

  • Homeowners insurancenot Novidea
  • Property coveragenot Novidea
  • Insurance comparison and quotesnot Novidea

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot Kin Insurance
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Kin Insurance
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Kin Insurance
  • A broker group that already standardised on Salesforce and does not want a second client databasenot Kin Insurance

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kin Insurance

  • Specific premium rates not disclosed; quote-based pricing only
  • Pricing varies by property address and coverage details

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Pricing, plan by plan

Kin Insurance

On request

No published plan breakdown. See the Kin Insurance review.

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

Which should you pick?

Choose Kin Insurance if

Nothing in the data separates Kin Insurance from Novidea on the points above - pick on price and on how each one feels to use.

Kin Insurance review

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Questions people ask

Is Kin Insurance or Novidea better?
Neither clearly leads. Kin Insurance starts at On request and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kin Insurance or Novidea?
Kin Insurance starts at On request and Novidea at On request.
Does Kin Insurance or Novidea run on more platforms?
Kin Insurance runs on Web. Novidea runs on Web, iOS, Android, API.
What is Kin Insurance best used for?
Kin Insurance is most often used for homeowners insurance, property coverage, insurance comparison and quotes. Of those, homeowners insurance and property coverage are not what Novidea is typically brought in for.
What can Kin Insurance do that Novidea cannot?
Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Answered from the vendors’ own pages

Kin Insurance: How much does Kin Insurance cost?

Kin Insurance does not publish standard rates. To get pricing, enter your property address on the website or call 855-717-0022 for a personalized quote.

Source
Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

Kin Insurance: How can I compare Kin Insurance pricing?

Kin Insurance provides quote-based pricing customized to individual properties and coverage needs. Contact their sales team at 855-717-0022 or use their online quote tool.

Source
Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

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