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Insurance · head to head

Guidewire InsuranceNow vs Vertafore AMS360

Guidewire InsuranceNow logo

Guidewire InsuranceNow

Insurance

Cloud platform for modern insurance operations

From
On request
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Guidewire InsuranceNow pricing is not published; sold by quote through a sales process; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: Guidewire InsuranceNow covers Policy administration, Vertafore AMS360 covers Policy management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Guidewire InsuranceNow and Vertafore AMS360 actually diverge.

Attributes where Guidewire InsuranceNow and Vertafore AMS360 differ
AttributeGuidewire InsuranceNowVertafore AMS360
Pricing modelquotesubscription
PlatformsWebWeb, Windows, Ios, Android
Founded20031969

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Guidewire InsuranceNow

  • Policy administration
  • Claims management
  • Billing
  • Customer portal
  • Digital underwriting
  • Mobile capabilities
  • Real-time analytics
  • Salesforce

Only in Vertafore AMS360

  • Policy management
  • Integrated accounting
  • Real-time carrier downloads
  • Workflow automation
  • Business intelligence
  • Commission management
  • Client portal
  • IVANS

Both cover

  • Document management
  • SOC2
  • Data encryption
  • Role-based access
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Guidewire InsuranceNow

  • Policy administrationnot Vertafore AMS360
  • Claims managementnot Vertafore AMS360
  • Rapid implementation for regional and super-regional insurersnot Vertafore AMS360
  • Cost reduction and operational efficiencynot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot Guidewire InsuranceNow
  • Tracking commissions, renewals and accounting for an insurance agencynot Guidewire InsuranceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Guidewire InsuranceNow

  • Pricing is not published; sold by quote through a sales process
  • Cloud-only deployment; no on-premises option

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

Guidewire InsuranceNow

On request

No published plan breakdown. See the Guidewire InsuranceNow review.

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose Guidewire InsuranceNow if

  • You need policy administration.
  • You also want claims management.
Guidewire InsuranceNow review

Choose Vertafore AMS360 if

  • You need policy management.
  • You work on Web, Windows, Ios, Android.
  • You also want integrated accounting.
Vertafore AMS360 review

Questions people ask

Is Guidewire InsuranceNow or Vertafore AMS360 better?
Neither clearly leads. Guidewire InsuranceNow starts at On request and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Guidewire InsuranceNow or Vertafore AMS360?
Guidewire InsuranceNow starts at On request and Vertafore AMS360 at On request.
Does Guidewire InsuranceNow or Vertafore AMS360 run on more platforms?
Guidewire InsuranceNow runs on Web. Vertafore AMS360 runs on Web, Windows, Ios, Android.
What is Guidewire InsuranceNow best used for?
Guidewire InsuranceNow is most often used for policy administration, claims management, rapid implementation for regional and super-regional insurers, cost reduction and operational efficiency. Of those, policy administration and claims management are not what Vertafore AMS360 is typically brought in for.
What can Guidewire InsuranceNow do that Vertafore AMS360 cannot?
Guidewire InsuranceNow covers Policy administration, Claims management, Billing, Customer portal. Vertafore AMS360 covers Policy management, Integrated accounting, Real-time carrier downloads, Workflow automation. Both handle Document management, SOC2, Data encryption, Role-based access.

Answered from the vendors’ own pages

Guidewire InsuranceNow: How much does Guidewire InsuranceNow cost?

Guidewire InsuranceNow does not publish pricing on their product page. The product uses a custom enterprise pricing model that requires direct contact with sales.

Source
Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
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