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Business Intelligence · head to head

Grow vs Zoho Marketing Automation

Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Grow covers No-code Setup, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Grow and Zoho Marketing Automation actually diverge.

Attributes where Grow and Zoho Marketing Automation differ
AttributeGrowZoho Marketing Automation
Starting price$500/month$19/month
Pricing modelsubscriptionPer month by contact count
PlatformsWeb, Mobile, TvWeb, iOS, Android
CategoryBusiness IntelligenceMarketing
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • HubSpot
  • QuickBooks

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Zoho Marketing Automation
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Zoho Marketing Automation
  • ETL, warehousing and visualisation in a single platformnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Grow
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Grow
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Grow
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Grow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Grow or Zoho Marketing Automation better?
Neither clearly leads. Grow starts at $500/month and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grow or Zoho Marketing Automation?
Grow starts at $500/month and Zoho Marketing Automation at $19/month.
Does Grow or Zoho Marketing Automation run on more platforms?
Grow runs on Web, Mobile, Tv. Zoho Marketing Automation runs on Web, iOS, Android.
What is Grow best used for?
Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Zoho Marketing Automation is typically brought in for.
What can Grow do that Zoho Marketing Automation cannot?
Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

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