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Business Intelligence · head to head

Hex vs Whatagraph

Hex logo

Hex

Business Intelligence

AI-powered analytics platform unifying notebooks, dashboards, and business intelligence

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hex pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Hex covers Agentic notebooks, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hex and Whatagraph actually diverge.

Attributes where Hex and Whatagraph differ
AttributeHexWhatagraph
Pricing modelSeat-based subscription with credit systemsubscription
PlatformsWeb, SlackWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20192016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hex

  • Agentic notebooks
  • Conversational analytics
  • Data apps
  • Context Studio
  • Data warehouse integration
  • dbt integration
  • Version history
  • Scheduled automation

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Hex

  • Deep exploratory analysis by data teams on organizational datasetsnot Whatagraph
  • Self-serve analytics for business users without SQL knowledgenot Whatagraph
  • Executive dashboarding and reporting with real-time datanot Whatagraph
  • Cross-functional data collaboration and insight sharingnot Whatagraph
  • AI-assisted analysis reducing manual exploration timenot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Hex
  • Blending data from multiple ad platforms into one dashboardnot Hex
  • White-labelled reporting under an agency's own brandingnot Hex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hex

  • Pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • Free Community tier limited to small compute and trial AI features
  • Advanced compute adds per-hour fees ($0.32-$4.06/hour), requiring cost monitoring
  • Learning curve for users unfamiliar with SQL or Python notebooks
  • Enterprise features requiring custom quotes lack transparent pricing

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Hex

Free
  • CommunityFree
    • Hex agent trial
    • Data source connections
    • All cell types
  • Professional$36/month
    • Everything in Community
    • Full Hex agent access
    • Standard credits
  • Team$75/month
    • Everything in Professional
    • Extended credits
    • Unlimited published apps
  • Enterprise$undefined/custom
    • Everything in Team
    • Explorer seat add-ons
    • Audit logs

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Hex if

  • You need agentic notebooks.
  • You want to start without paying.
  • You work on Web, Slack.
  • You also want conversational analytics.
Hex review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Hex or Whatagraph better?
Neither clearly leads. Hex starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hex or Whatagraph?
Hex starts at Free and Whatagraph at Free.
Does Hex or Whatagraph run on more platforms?
Hex runs on Web, Slack. Whatagraph runs on Web, Mobile, Api.
Can I use Hex for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hex best used for?
Hex is most often used for deep exploratory analysis by data teams on organizational datasets, self-serve analytics for business users without sql knowledge, executive dashboarding and reporting with real-time data, cross-functional data collaboration and insight sharing. Of those, deep exploratory analysis by data teams on organizational datasets and self-serve analytics for business users without sql knowledge are not what Whatagraph is typically brought in for.
What can Hex do that Whatagraph cannot?
Hex covers Agentic notebooks, Conversational analytics, Data apps, Context Studio. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Hex: What is included in the free Community plan?

The Community plan ($0) includes Hex agent trial, data source connections, all cell types, and small compute sizing. It's suitable for prototyping and hobbyist projects.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Hex: How much do advanced compute resources cost?

Advanced compute is billed per minute and ranges from $0.32 to $4.06 per hour depending on resource tier. Monthly credit grants are included in paid plans.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Hex: Can I share analytics with non-Hex users?

Yes. Published apps can be shared publicly. Embedded analytics are available on Enterprise plans for integrating Hex into other applications.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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