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Customer Support · head to head

Dixa vs Groove

Dixa logo

Dixa

Customer Support

Customer friendship platform

From
$39/month
Rated
-
Full reviewWebsite
Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dixa entry pricing is 89 EUR per agent per month, which is high against comparable help desks; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Dixa covers Unified inbox, Groove covers Shared inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dixa and Groove actually diverge.

Attributes where Dixa and Groove differ
AttributeDixaGroove
Starting price$39/month$12/month
Founded20152011

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dixa

  • Unified inbox
  • Smart routing
  • Native phone
  • Real-time analytics
  • Agent workspace
  • Shopify
  • HubSpot
  • Zendesk

Only in Groove

  • Shared inbox
  • Knowledge base
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Zapier
  • Trello

Both cover

  • Live chat
  • Salesforce
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Dixa

  • Omnichannel customer service across phone, email, chat and socialnot Groove
  • Routing conversations to agents by skill and customer datanot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Dixa
  • Handling email, chat and messaging support in one queuenot Dixa

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dixa

  • Entry pricing is 89 EUR per agent per month, which is high against comparable help desks
  • The AI agent is billed separately at 0.35 EUR per conversation on top of the seat price
  • Skills based routing and advanced automations require the Ultimate plan at 139 EUR per agent
  • SSO, custom user roles and auto redaction are Prime only at 179 EUR per agent
  • There is no self serve trial, and the vendor states every rollout is guided
  • Quality assurance and the AI co pilot are paid add ons on every tier

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Dixa

$39/month
  • Essential$39/month
    • 3 channels
    • Basic routing
    • Agent workspace
  • Growth$89/month
    • All channels
    • Advanced routing
    • IVR
  • Ultimate$139/month
    • Everything in Growth
    • Workforce management
    • Quality assurance

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Dixa if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want smart routing.
Dixa review

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Questions people ask

Is Dixa or Groove better?
Neither clearly leads. Dixa starts at $39/month and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dixa or Groove?
Dixa starts at $39/month and Groove at $12/month.
Does Dixa or Groove run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Dixa best used for?
Dixa is most often used for omnichannel customer service across phone, email, chat and social, routing conversations to agents by skill and customer data. Of those, omnichannel customer service across phone, email, chat and social and routing conversations to agents by skill and customer data are not what Groove is typically brought in for.
What can Dixa do that Groove cannot?
Dixa covers Unified inbox, Smart routing, Native phone, Real-time analytics. Groove covers Shared inbox, Knowledge base, Automation rules, Reporting. Both handle Live chat, Salesforce, GDPR, Web support.

Answered from the vendors’ own pages

Dixa: How much does Dixa cost?

Dixa agent-based plans range from €89 to €179 per agent per month depending on tier and features, with AI priced separately at €0.35 per conversation.

Source
Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Dixa: Does Dixa charge per-seat AI add-ons?

No, Dixa charges a flat €0.35 per conversation for AI with no per-seat AI add-on fee and no volume cap, making costs scale with customer inquiries rather than team size.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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